# Outsourced Sustainability Brands are more transparent with sustainability training for employees. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Feb 21, 2020 | Category: [Special](https://www.trendhunter.com/pro/category/special-features) Source: Trend Hunter, https://www.trendhunter.com/protrends/outsourced-sustainability ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Outsourced Sustainability trend? **Outsourced Sustainability:** Brands are more openly calling attention to the sustainability training they provide for their employees and suppliers. These educational initiatives are largely outsourced, as corporate entities choose to rely on eco professionals for optimal success and up-to-date information. ## The consumer insight behind the Outsourced Sustainability trend Millennial and Gen Z consumers tend to make much of their purchasing decisions based on whether the brand values align with their personal belief systems. As conscious consumerism grows, many begin to broaden their demands for sustainability to not only be present in the products that they buy, but also to be better and more transparently embedded in corporate practices and training materials. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 19, 2019 to Feb 22, 2020 - Published: Feb 21, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Outsourced Sustainability trend ### Outsourcing Sustainability Training More brands are outsourcing sustainability training for employees and suppliers to eco professionals. ### Sustainability-focused Employee Programs Brands like The North Face and Estée Lauder are sending employees to programs that have sustainability as a core value. ### Educational Corporate Responsibility Resources Initiatives like The Sustainability Academy offer affordable specialized online education and coaching in the field of Sustainability and Corporate Responsibility. ## What the Outsourced Sustainability trend means for industry ### For Beauty Industry Brands in the beauty industry like Estée Lauder and L'Oréal are taking part in sustainable procurement and employee training programs. ### For Fashion Industry The North Face is sending designers back-to-school for sustainability-focused employee programs. ### For Corporate Responsibility Education Industry Initiatives like The Sustainability Academy are offering affordable online education and coaching in the field of Sustainability and Corporate Responsibility to professionals, entrepreneurs, and graduates. ## Workshop question How might you introduce or update sustainability training for your employees? ## Trend signals for Outsourced Sustainability Trend score 2.7 out of 10, from popularity 46%, activity 27%, freshness 9%. - Popularity: 46% - Activity: 27% - Freshness: 9% ## Examples of the Outsourced Sustainability trend 4 featured examples from Feb 19, 2019 to Feb 22, 2020. - [Sustainability-Focused Employee Programs](https://www.trendhunter.com/trends/employee-program): The North Face is Sending Its Designers Back-to-School (Category: Eco) Implication: The North Face's Renewal Design Residency is disrupting the apparel and fashion industry by focusing on sustainability and repairing garments. - [Educational Corporate Responsibility Resources](https://www.trendhunter.com/trends/sustainability-academy): The Sustainability Academy Seeks to Bring Awareness (Category: Eco) Implication: The Sustainability Academy is a specialized online education platform that seeks to train professionals, entrepreneurs, and graduates in the field of sustainability and corporate… - [Sustainability-Focused Employee Training](https://www.trendhunter.com/trends/sustainability-training): Estée Lauder Companies Highlights Sustainability Training (Category: Eco) Implication: The beauty industry is at the forefront of the sustainability conversation and has the opportunity to lead the charge in eco-conscious business practices. - [Sustainable Procurement Programs](https://www.trendhunter.com/trends/sustainable-procurement-program): L’Oréal Has Pledged to Help Its Partners Improve Their Processes (Category: Eco) Implication: Companies within the beauty and personal care industry can explore sustainable packaging innovations and processes to align with growing consumer demand for eco-conscious products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Special - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) All articles: [Special](https://www.trendhunter.com/special)