# Professional Crowdsourcing Crowdsourcing to reduce workload and appeal to the public. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 18, 2008, updated Nov 19, 2009 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/outsourced-open-calls-crowdsourcing-to-reduce-workload-and-appeal-to-the-pu ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Professional Crowdsourcing trend? **Professional Crowdsourcing:** Crowdsourcing, which relies on outsourcing tasks or obtaining information from the public, has pervaded an array of businesses by way of the internet. Companies are crowdsourcing everything from music to journalism. This not only appeals to consumers, but results in less work for the company. ## At a Glance - Evidence: 5 featured examples - Articles from: May 7, 2007 to Sep 3, 2008 - Published: Sep 18, 2008 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Professional Crowdsourcing trend ### Crowdsourcing Crowdsourcing tasks and information has pervaded an array of businesses by way of the internet, resulting in less work for the company and appealing to consumers. ### Public Editing Public editing offers a new way for consumers to get involved with products, services and media, and creates an opportunity for businesses to gather valuable feedback and customize products. ### Crowdsourced Restaurants Crowdsourced restaurants are a novel and innovative way to create a community-driven culinary experience, and could provide a platform for niche or regional cuisine. ## What the Professional Crowdsourcing trend means for industry ### For Media Crowdsourced journalism and public editing offer alternative and timely forms of news reporting, as well as an opportunity to engage with a wider audience and gain new perspectives. ### For Hospitality Crowdsourced restaurants provide a unique dining experience that attracts adventurous foodies, and could be a promising model for low-cost start-up restaurants. ### For E-commerce SoundUnwound.com is an example of how crowdsourcing can improve product offerings and create a community-driven platform for purchases. ## Trend signals for Professional Crowdsourcing Trend score 2.7 out of 10, from popularity 48%, activity 25%, freshness 8%. - Popularity: 48% - Activity: 25% - Freshness: 8% ## Examples of the Professional Crowdsourcing trend 5 featured examples from May 7, 2007 to Sep 3, 2008. - [Crowdsourced Journalism](https://www.trendhunter.com/trends/assignment-zero-pro-am-journalism): Assignment Zero: an Experiment in Pro-Am Journalism (Category: Pop Culture) Implication: The media and journalism industry can adopt the pro-am journalism model to foster collaboration and enhance the accuracy and diversity of news reporting. - [Crowdsourced Restaurants](https://www.trendhunter.com/trends/crowdsourcing-restaurants-arne-hendriks-instructables): The Instructables Restaurant (Category: Lifestyle) Implication: The hospitality industry can benefit from crowdsourced restaurants by allowing for unique dining experiences and increased customer engagement. - [Crowdsourced Journalism](https://www.trendhunter.com/trends/crowdsourced-journalism-the-news-is-nowpubliccom): The News is NowPublic.com (Category: Pop Culture) Implication: Disruptive innovation opportunity: Drive innovation in news organizations by integrating crowdsourced reporting and editing. - [Crowdsourcing Music Wikis](https://www.trendhunter.com/trends/crowd-based-knowledge-amazoncom-launches-music-wiki): Amazon Launches SoundUnwound.com (Category: Pop Culture) Implication: Opportunity for online retailers to create comprehensive information hubs for products and services, engaging with customers and improving brand authority. - [Public Editing](https://www.trendhunter.com/trends/public-editing-open-wiki-4-hour-work-week): 4 Hour Work Week Gets Second Edition from Wiki (Category: Tech) Implication: The idea of public editing can disrupt traditional publishing models and revolutionize how books are created and marketed. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)