# Outdoorsy Luxury High-fashion designers adapt to enter the outdoor "athleisure" industry. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 22, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/outdoorsy-luxury ## Key Figures - Trend score: 4.8/10 - Evidence articles: 7 ## What is the Outdoorsy Luxury trend? **Outdoorsy Luxury:** As the sportswear industry continues its growth and designer brands expand their involvement in this space, the next shift comes with their entrance into industries related to outdoor activities. ## The consumer insight behind the Outdoorsy Luxury trend The influence of social media on young consumers' lifestyles is vast. Everything from their hobbies to personal style can be inspired by or curated for social media trends, and brands have taken note of that fact. These demographics often expect brands to help them facilitate the lifestyles they're portraying, and the identities they curate for themselves online. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 5, 2017 to Jan 3, 2019 - Published: Feb 22, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Outdoorsy Luxury trend ### High-Fashion Outdoor 'Athleisure' Industry Social media influence on young consumers' lifestyles inspire luxury fashion brands to step into the camping, hiking, and outdoor industry. ### Luxury Fashion-Inspired Camping Gear The integration of high-end luxury fashion designs and premium materials into traditionally rustic camping items presents an opportunity to create new and upscale products. ### Sporty Gender-Fluid Fashion Collaboration Partnerships between athletic and emerging fashion brands to develop gender-fluid apparel that combines athletic functionality with style aesthetic. ## What the Outdoorsy Luxury trend means for industry ### For Outdoor Industry Innovation and creativity are key components to introduce high-end luxury items to outdoor enthusiasts who seek comfort and high-quality materials. ### For Fashion Industry The luxury fashion industry could leverage the outdoor market or expand into functional clothing and accessories for people to wear in everyday settings. ### For Sportswear Industry Incorporating high-end premium materials and intricate design into sportswear that transcends usage from athletic activity to casual wear. ## Workshop question Consider an expanding industry that your brand could collaborate with? ## Trend signals for Outdoorsy Luxury Trend score 4.8 out of 10, from popularity 59%, activity 76%, freshness 8%. - Popularity: 59% - Activity: 76% - Freshness: 8% ## Examples of the Outdoorsy Luxury trend 7 featured examples from Jan 5, 2017 to Jan 3, 2019. - [Camping-Inspired Menswear](https://www.trendhunter.com/trends/acne-studios-menswear): The New Acne Studios Menswear Line is Available Online (Category: Fashion) Implication: The fashion industry can capitalize on the trend of unconventional menswear by creating sustainable and eco-friendly collections with unique designs. - [Designer Gender-Fluid Fashion Lines](https://www.trendhunter.com/trends/genderfluid-fashion): adidas Partners Up with Olivia Oblanc for a Striking Capsule (Category: Luxury) Implication: Disruptive innovation opportunity: Embrace gender-fluid fashion and streetwear stylistics to attract a diverse customer base and stay ahead of evolving fashion trends. - [Designer-Made Expensive Sleeping Bags](https://www.trendhunter.com/trends/expensive-sleeping-bag): Thom Browne Debuts a Sleeping Bag for Fall/Winter 2018 (Category: Luxury) Implication: Fashion designers can explore the creation of innovative camping accessories and outdoor gear to capitalize on the trend of luxury camping fashion. - [Sleeping Bag-Inspired Outerwear](https://www.trendhunter.com/trends/north-face-coat): This North Face Coat is Done in Collaboration with Junya Watanabe (Category: Lifestyle) Implication: Collaborations between outdoor apparel brands and fashion designers can lead to innovative and functional pieces that appeal to both fashion and adventure enthusiasts. - [Co-Branded Logo-Centric Outerwear](https://www.trendhunter.com/trends/kith-and-tommy): KITH and Tommy Hilfiger Introduce a Second Capsule for FW18 (Category: Fashion) Implication: The fashion industry can capitalize on the co-branded outerwear trend and incorporate it into their collections. - [Luxe Brazilian Streetwear Runways](https://www.trendhunter.com/trends/brazilian-streetwear): Piet Debuts Its Spring/Summer 2019 Line on the São Paulo Runway (Category: Luxury) Implication: Fashion brands can incorporate utilitarian designs and functionality into their collections to appeal to consumers seeking versatile and practical clothing options for both urban… - [Haute Couture Boomerangs](https://www.trendhunter.com/trends/chanel-boomerang): The Chanel Boomerang is an Elegant Toy from the High-Fashion House (Category: Luxury) Implication: Luxury fashion brands have an opportunity to expand their offerings by venturing into the production of high-end outdoor toys like the Chanel Boomerang. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)