# Outdoor Museum The popularity of outdoor art experiences is rising during the COVID-19 pandemic. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Oct 18, 2020 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/outdoor-museum1 ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Outdoor Museum trend? **Outdoor Museum:** Many museums and cultural institutions are adapting to the COVID-19 pandemic by offering immersive outdoor experiences. Whether it is a guided walking tour or an on-site exhibition, these initiatives offer something exciting to visitors. ## The consumer insight behind the Outdoor Museum trend Many consumers are looking to engage with recreational activities in a safe way during the COVID-19 pandemic. As a result, individuals are prioritizing experiences that are first-and-foremost outdoor and socially distanced. Not only does this allow them to partake in entertainment and education outside of the home—but it also grants them peace of mind as they are assured the risk of catching the virus is low. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 14, 2020 to Jan 26, 2022 - Published: Oct 18, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Outdoor Museum trend ### Outdoor Museum Experiences The COVID-19 pandemic has accelerated the adoption of outdoor museum experiences by cultural institutions, providing visitors with a way to engage in entertainment and education while minimizing the risk of catching the virus. ### Augmented Reality Museums Innovative cultural institutions are leveraging augmented reality (AR) to enable immersive and educational experiences for visitors. ### Self-guided Tours Self-guided tours are becoming increasingly popular during the COVID-19 pandemic, allowing individuals to engage in outdoor recreational activities in a safe and socially distanced way. ## What the Outdoor Museum trend means for industry ### For Museums and Cultural Institutions Museums and cultural institutions can embrace the trend of outdoor experiences and AR-based installations to drive visitation and enhance the in-person experience for visitors. ### For Architecture and Design Architects and designers can draw inspiration from undulating musical museums and leverage AR technology to create immersive and engaging physical spaces that celebrate art and culture. ### For Technology and Software The trend of AR-based installations presents opportunities for technology and software companies to develop platforms and tools for cultural institutions to create immersive visitor experiences. ## Workshop question Conceptualize an indoor experience that is adapted for outside. ## Trend signals for Outdoor Museum Trend score 3.8 out of 10, from popularity 48%, activity 55%, freshness 11%. - Popularity: 48% - Activity: 55% - Freshness: 11% ## Examples of the Outdoor Museum trend 4 featured examples from Oct 14, 2020 to Jan 26, 2022. - [Drive-Thru Outdoor Museums](https://www.trendhunter.com/trends/outdoor-museum): Hyundai’s Museum Celebrates Latinx Artists for Hispanic Heritage Month (Category: Autos) Implication: Art exhibitions and museums can benefit from embracing a drive-thru format to offer safe, unique and immersive experiences to visitors. - [Undulating Musical Museums](https://www.trendhunter.com/trends/musical-museum): This Hungarian Museum's Rooftop is Inspired By Sound Waves (Category: Art & Design) Implication: By combining creativity and functionality, architects can create unique and visually stunning buildings that attract attention and win awards. - [Self-Guided Art Walks](https://www.trendhunter.com/trends/selfguided-art-walk): The Block Campus Art Walk Engages the Public with Campus Sculptures (Category: Art & Design) Implication: Opportunity for museums to create self-guided art walks and engage the public in outdoor recreational experiences. - [Immersive City Museums](https://www.trendhunter.com/trends/museum-of-the-hidden-city): The Museum of the Hidden City Invites You to Explore San Francisco (Category: Pop Culture) Implication: Augmented reality technology can revolutionize the tourism industry by offering unique, interactive experiences for visitors. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)