# Earthy Expedition Kids programs shift toward activities that promote nature. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 9, 2015 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/outdoor-exploration ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the Earthy Expedition trend? **Earthy Expedition:** Encouraging outdoor engagement, particularly among tech-obsessed youth, can be challenging, prompting parents to turn to more interactive forms of outdoor activity. Giving kids the chance to explore the beauty of nature, these programs reintroduce children to outdoor play in a way that is both entertaining and enlightening. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 17, 2014 to Sep 12, 2015 - Published: Jun 9, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Earthy Expedition trend ### Nature-Based Kids Programs Kid-focused programs that incorporate nature into their experiences are a growing trend because they encourage outdoor engagement among youth who are using technology more and spending less time outside. ### Digital Detox Programs Programs and initiatives that promote outdoor activity in a tech-obsessed world are a growing trend because they encourage youth to disconnect from technology and enjoy physical activity and fresh air. ### Eco-Learning for Kids There is a growing trend of programs that expose children to environmental awareness and teach them about the importance of getting involved in eco-friendly practices to promote a sustainable future. ## What the Earthy Expedition trend means for industry ### For Adventure/Outdoor Recreation Industry The adventure/outdoor recreation industry can leverage the trend toward nature-based kids programs as an opportunity to provide more options that promote exploration and physical activity in the great outdoors. ### For Education Industry The education industry can leverage the trend toward eco-learning by developing more programs and initiatives that expose children to environmental awareness and encourage them to embrace eco-friendly practices. ### For Tourism/Hospitality Industry The tourism/hospitality industry can leverage the trend toward digital detox programs as an opportunity to offer more experiences that promote relaxation and self-care, including outdoor activities and eco-tourism initiatives. ## Workshop question Looking beyond the use of technology, how could your brand engage and entertain consumers? ## Trend signals for Earthy Expedition Trend score 2.8 out of 10, from popularity 41%, activity 34%, freshness 8%. - Popularity: 41% - Activity: 34% - Freshness: 8% ## Examples of the Earthy Expedition trend 4 featured examples from Jun 17, 2014 to Sep 12, 2015. - [Outdoorsy Adventure Parks](https://www.trendhunter.com/trends/landmark-park): The Landmark Park in Scotland Lets Kids Frolick in Nature (Category: Life-Stages) Implication: Theme parks can create more natural, exploratory outdoor activities in their attractions. - [Kid-Friendly Nature Sanctuaries](https://www.trendhunter.com/trends/explore-the-outdoors): This Nature Preserve Encourages Children to Explore the Outdoors (Category: Eco) Implication: The design and development of nature sanctuaries for children opens up new possibilities for the eco-tourism industry to promote sustainable travel experiences and family-friendly… - [Outdoor Kid Movements](https://www.trendhunter.com/trends/children-and-nature): The Children and Nature Network is for Kids Reconnecting with Outside Play (Category: Eco) Implication: The playground equipment industry can capitalize on the rise of the nature play movement by developing more natural outdoor play structures. - [Youthful Exploration Progams](https://www.trendhunter.com/trends/nature-program): This Kid-Focused Nature Program Encourages Families to Play Outside (Category: Eco) Implication: Outdoor equipment retailers can target young families with specialized products and innovative designs that cater to the needs of children, such as child-friendly backpacks, campi… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)