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# Ornate Auto
Fluorescent automobiles provide consumers with a bold source of expression.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 24, 2014, updated Mar 24, 2014 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/ornate-auto

## Key Figures

- Trend score: 4.3/10
- Evidence articles: 6

## What is the Ornate Auto trend?

**Ornate Auto:** With mass media and celebrity culture often exposing audiences to bold and explicit references, consumers are becoming more immune and subsequently more expressive of offbeat and eclectic tastes. Fluorescent vehicles offer drivers a method of transportation that makes a flamboyant visual impression, combining practical adult experiences with the need for more personalized statement solutions.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Mar 16, 2013 to Jan 14, 2014
- Published: Feb 24, 2014
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization)

## Audience

- Gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Ornate Auto trend

### Personalized Expressions

Consumers are becoming more expressive of offbeat and eclectic tastes, especially through the customization of vehicles.

### Luxury Features for Families

Luxury sports cars are being designed with family friendly features such as spacious interiors, hi-fi audio systems and the latest technologies.

### Advanced Lighting Technology

Cars are being designed with advanced lighting systems such as laser headlights, which improve visibility and reduce energy consumption.

## What the Ornate Auto trend means for industry

### For Automobile

The automobile industry is seeing many disruptive innovation opportunities in the customization of vehicles and the integration luxury features for families.

### For Lighting

With the development of advanced lighting technology in the automotive industry, the lighting industry has opportunities to provide innovative solutions for other industries.

### For Technology

The integration of advanced technologies such as laser headlights into cars is driving innovation in the technology sector.

## Trend signals for Ornate Auto

Trend score 4.3 out of 10, from popularity 61%, activity 61%, freshness 8%.

- Popularity: 61%
- Activity: 61%
- Freshness: 8%

## Examples of the Ornate Auto trend

6 featured examples from Mar 16, 2013 to Jan 14, 2014.

- [Chromatic Colorful SUV Designs](https://www.trendhunter.com/trends/chrome-pink-range-rover): This Chrome Pink Range Rover by Hamann is Blindingly Bright (Category: Autos)
  Implication: Disruptive innovation opportunity: Introduce colorful SUV designs and custom body kits to capture new customers and stand out in a competitive market.
- [Serpentine Auto Makeovers](https://www.trendhunter.com/trends/2014-srt-viper-color): The New 2014 SRT Viper Color Was Unveiled at the Detroit Auto Show 2014 (Category: Autos)
  Implication: The auto paint industry can capitalize on the trend of customized auto colors by developing innovative technology and techniques for creating and applying unique colors.
- [Luxury Laser Car Lights](https://www.trendhunter.com/trends/audi-quattro-laserlight): The New Audi Quattro Laserlight Raises Expectations at CES 2014 (Category: Autos)
  Implication: The use of advanced laser lighting technology is a disruptive innovation for the automotive industry, as it offers a unique selling point of brighter illumination and greater fuel…
- [Family-Friendly Sports Cars](https://www.trendhunter.com/trends/bmw-6-series-sport): The M Edition BMW 6 Series Sport Vehicle is Ready for Adventure (Category: Autos)
  Implication: Luxury car manufacturers can innovate family cars by incorporating luxury with unique family-related features.
- [Blacked-Out Car Exteriors](https://www.trendhunter.com/trends/2014-dodge-dart-blacktop): The 2014 Dodge Dart Blacktop Debuted at the Detroit Auto Show 2014&#8207 (Category: Autos)
  Implication: With the popularity of the blacked-out exterior trend, car manufacturers could capitalize on this trend by offering limited edition blacked-out models.
- [Exclusive Country Supercars](https://www.trendhunter.com/trends/lamborghini-gallardo-india-edition): The Lamborghini Gallardo India Edition Honors the Country's Gearheads (Category: Autos)
  Implication: Luxury automakers can take inspiration from the Lamborghini Gallardo India Edition and create country-exclusive designs to attract local enthusiasts and boost sales.

## Recent trend clusters

- [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos)
- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)
- [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle)
- [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle)

## Trending in Autos

- [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars)
- [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers)
- [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes)
- [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans)

All articles: [Autos](https://www.trendhunter.com/autos)
