# Ornamental Totem Design brands re-imagine totem poles in modern spaces. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Apr 24, 2019 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ornamental-totem ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the Ornamental Totem trend? **Ornamental Totem:** Inspired by cultural totem poles that represent family crests, brands re-imagine these unique structures to be more abstract and decorative for the modern consumer. Historical influence has always been a method for creation, but now the totem pole is appearing as light fixtures, wallpaper, and other creative household adornments. This new design displays a tribute of cultural significance while shining a new light on ancient, artistic traditions. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 22, 2018 to Apr 11, 2019 - Published: Apr 24, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Ornamental Totem trend ### Cultural Re-imagination Ornamental Totem displays the trend of brands re-imagining cultural objects for modern consumers, which presents an opportunity for companies to create innovative products with historical influence. ### Modular Design Objekts exemplifies the trend of simple geometric design that is modular, presenting business professionals in the home decor or office furniture industries with an opportunity to innovate by creating interchangeable, personalized products. ### Trophy Reclamation Studio Flétta's Trophy collection showcases a trend of reusing discarded materials, specifically trophies, as a sustainable and creative solution for furniture. This provides an opportunity for companies to innovate by incorporating sustainability in their design process. ## What the Ornamental Totem trend means for industry ### For Home Decor The Ornamental Totem and Timorous Beasties Wallpaper trends showcase innovative opportunities for companies in the home decor industry to incorporate cultural influence into modern products. ### For Office Furniture Objekts modular desk sculpture trend highlights an opportunity for companies in the office furniture industry to incorporate playful distraction and modularity to enhance productivity and creativity in the workplace. ### For Sustainable Furniture The Trophy-Inspired Furniture Collections trend highlights opportunities for businesses in sustainable furniture, using discarded or recycled materials to create eco-friendly, yet stylish furniture. ## Workshop question How can your brand leverage historic traditions to appear in today's modern world? ## Trend signals for Ornamental Totem Trend score 2.8 out of 10, from popularity 18%, activity 58%, freshness 8%. - Popularity: 18% - Activity: 58% - Freshness: 8% ## Examples of the Ornamental Totem trend 4 featured examples from Mar 22, 2018 to Apr 11, 2019. - [Modular Desk Sculptures](https://www.trendhunter.com/trends/desk-scultpure): 'Objekts' Can Be Personalized to Show Off the Consumer's Creative Talent (Category: Art & Design) Implication: The home decor industry can capitalize on the trend of modular desk sculptures by offering customizable and visually appealing products for consumers. - [Running Mould Machines](https://www.trendhunter.com/trends/mould-machine): Flensted Mouritzen's 'Revolve' Series Makes Use of an Interesting Technique (Category: Art & Design) Implication: The use of running mould machines in the 'Revolve' collection opens up a disruptive innovation opportunity for designers to experiment with unique textures and sculptural forms in… - [Intricate Totem-Inspired Wallpaper](https://www.trendhunter.com/trends/timorous-beasties-wallpaper): This Timorous Beasties Wallpaper is Exquisitely Elegant (Category: Art & Design) Implication: Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for wallpapers to cater to the growing demand for environmentally conscious design solutions. - [Trophy-Inspired Furniture Collections](https://www.trendhunter.com/trends/totemic-design): Studio Flétta Reveals Totemic Designs for Tables & Lighting (Category: Eco) Implication: Upcycled design and the use of totemic aesthetics present disruptive innovation opportunities in furniture manufacturing to create sustainable solutions and unique design forms. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)