# Origin Branding Designers implement region-specific packaging as a form of celebration. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published May 7, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/origin-branding ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the Origin Branding trend? **Origin Branding:** Many Chinese designers are opting for packaging that references their roots. Whether it's being introduced within or outside of China, this referential form of packaging is a nod to the country's rich culture, history and heritage. This suggests that consumers want a back story when it comes to their products, both as a form of engagement and as a representation of cultural authenticity. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 28, 2014 to Jan 20, 2017 - Published: May 7, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Themes within the Origin Branding trend ### Cultural Referencing Packaging Many designers are opting for region-based packaging that references their roots, suggesting that consumers want a back story and a representation of cultural authenticity. ### Fusion of Traditional and Modern Design Brands are taking traditional designs and giving them a modern twist, attracting a wider audience and creating new opportunities for marketing and design. ### Ethnicity-Based Beauty Products Beauty brands are merging techniques and ingredients from different cultures to create unique products for consumers, exemplifying the potential for the fusion of cultures in commerce. ## What the Origin Branding trend means for industry ### For Food and Beverage Packaging With an emphasis on cultural referencing and traditional designs, there is a great potential for innovation and differentiation in the food and beverage packaging industry. ### For Luxury Consumer Goods Packaging Taking inspiration from Chinese folklore and traditional designs could give luxury consumer goods brands an opportunity to create unique, high-end packaging that stands out on shelves. ### For Beauty and Skincare Products There is a growing trend in merging ingredients and techniques from different cultures in beauty and skincare products, opening the door for innovation and unique branding opportunities. ## Workshop question How can your brand cultivate an authentic identity that caters to the identity or culture of its consumers? ## Trend signals for Origin Branding Trend score 4.6 out of 10, from popularity 56%, activity 73%, freshness 8%. - Popularity: 56% - Activity: 73% - Freshness: 8% ## Examples of the Origin Branding trend 6 featured examples from Apr 28, 2014 to Jan 20, 2017. - [Dim Sum Tea Packaging](https://www.trendhunter.com/trends/cute-tea-packaging): Lily Kao Has Come Up with a Cute Tea Packaging Concept (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative packaging concepts and materials to enhance the visual appeal and functionality of food packaging. - [Illustrated Mineral Water Branding](https://www.trendhunter.com/trends/mineral-water-branding): Nongfu Spring Mineral Water Features Fairytale-Themed Labels (Category: Marketing) Implication: Beverage companies can use fairy tale branding to attract a younger demographic and create a more unique and eye-catching image that separates them from competitors. - [Culturally Influenced Skincare Brands](https://www.trendhunter.com/trends/sakhi-copenhagen): Sakhi Copenhagen Fuses Nordic and Eastern Healing Traditions (Category: Marketing) Implication: The beauty and skincare industry can explore the incorporation of diverse cultural influences and unique ingredients to create innovative products. - [Chinese Folktale Tea Packaging](https://www.trendhunter.com/trends/tea-leaves): The Zhu Ge Tea Leaves Packaging is Inspired by Folklore (Category: Marketing) Implication: Luxury tea companies can use folklore-inspired packaging to create a unique and distinguished product that stands out on shelves. - [Royal-Inspired Tea Branding](https://www.trendhunter.com/trends/imperial-tea): Imperial Tea Used Chinese Crowns for its Latest Look (Category: Marketing) Implication: Exploring innovative packaging designs that incorporate cultural heritage elements to enhance brand identity and appeal. - [Ancient Tea Packaging Designs](https://www.trendhunter.com/trends/chrysanthemum-tea): The Origin Chrysanthemum Tea Bottle Features Vibrant Chinese Imagery (Category: Marketing) Implication: The visually striking bottle design of Origin Chrysanthemum Tea presents a disruptive innovation opportunity in the beverage packaging industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)