# Organic SPF Sunscreen brands are prioritizing organic ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 28, 2022 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/organic-spf ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Organic SPF trend? **Organic SPF:** Brands that specialize in sunscreens are increasingly adopting organic ingredients into their formulas. These products are more sustainable than competitors', and are also viewed as more trustworthy. ## The consumer insight behind the Organic SPF trend Certain labels on food, beverage and cosmetic products automatically create associations of naturality among consumers, and are therefore deemed to be trustworthy. By prioritizing formulas that customers understand to be "natural" or sustainable, brands are able to appeal to eco-conscious consumers. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 25, 2020 to Aug 3, 2022 - Published: Apr 28, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Organic SPF trend ### Organic Sunscreens Organic sunscreens are gaining popularity due to their sustainable and trustworthy formulas. ### Portable Sunscreens Portable sunscreens, offered in stick or brush-on form, make applying sun protection convenient anywhere. ### Milky Mineral Sunscreens Mineral-based sunscreens with lightweight, milky textures and nourishing ingredients are taking the market by storm. ## What the Organic SPF trend means for industry ### For Personal Care Products Brands in the personal care industry can explore innovative formulations for organic, portable, and mineral-based sunscreens. ### For Athletic Apparel Athletic apparel companies can integrate portable sunscreens into their products for outdoor activities and sports. ### For Eco-Friendly Packaging Eco-friendly packaging companies can offer sustainable solutions for sunscreen products, such as bamboo containers or reusable glass bottles. ## Workshop question How could your brand better focus on sustainability? ## Trend signals for Organic SPF Trend score 4.3 out of 10, from popularity 61%, activity 55%, freshness 12%. - Popularity: 61% - Activity: 55% - Freshness: 12% ## Examples of the Organic SPF trend 6 featured examples from Aug 25, 2020 to Aug 3, 2022. - [Portable All-Natural Sunscreen Sticks](https://www.trendhunter.com/trends/zinc-sunscreen-stick): The Zinc Sunscreen Stick from Taurah is Super Portable (Category: Eco) Implication: Companies in the cosmetics and beauty industry can incorporate natural and eco-friendly ingredients and packaging to create a line of sustainable and responsible sun protection pr… - [Summer-Ready Organic Sunscreens](https://www.trendhunter.com/trends/raw-botanics): Raw Botanics Offers its Organic Raw Reflection SPF (Category: Fashion) Implication: The beauty and personal care industry can capitalize on the trend towards organic sunscreens by developing new, sustainable products and marketing them to consumers who value natu… - [Caffeinated Powder Sunscreens](https://www.trendhunter.com/trends/powder-sunscreen): mCaffeine's Brush-On Sunscreen Soothes Inflammation & Repairs Damage (Category: Fashion) Implication: Personal care companies can invest in developing innovative products using caffeine and natural ingredients to cater to the growing demand for effective and unique personal care p… - [Milky Mineral Sunscreens](https://www.trendhunter.com/trends/get-even-sun-milk): Josie Maran's Get Even Sun Milk SPF 33 Was Inspired by Sun-Loving Plants (Category: Fashion) Implication: The beauty industry can incorporate superfruit ingredients and lightweight textures into a range of skincare and makeup products. - [Nourishing SPF Hair Mists](https://www.trendhunter.com/trends/spf-hair-mist): COOLA's Scalp & Hair Mist Organic Sunscreen is Water-Resistant (Category: Fashion) Implication: Opportunity for hair care brands to innovate and offer hair mist sunscreens for sun protection, and incorporate more plant-based antioxidants for nourishment and shine. - [Milky Sun Care Serums](https://www.trendhunter.com/trends/sun-silk-drops): Coola's Sun Silk Drops Offer SPF 30, IR, Blue Light & Pollution Protection (Category: Fashion) Implication: The skincare industry can leverage the trend of multifunctional sunscreens to create innovative products that offer comprehensive protection for the skin. ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Roomier Budget Electric Hatchbacks](https://www.trendhunter.com/trends/roomier-budget-electric-hatchbacks) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Phased European EV Models](https://www.trendhunter.com/trends/phased-european-ev-models) All articles: [Eco](https://www.trendhunter.com/eco)