# Organic Soles The desire for everything that touches the body to be ethical and sustainable. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 2, 2008, updated Nov 19, 2009 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/organic-soles-the-desire-for-everything-that-touches-the-body-to-be-ethical ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Organic Soles trend? **Organic Soles:** The desire for sustainable and ethical consumer goods has been rising over the years, and the integration of organic and ‘green’ elements in shoes demonstrates just how strong this demand is. Consumers want everything that touches their body, from skincare to sneakers, to be in line with their values. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 25 to Aug 20, 2008 - Published: Oct 2, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Organic Soles trend ### Sustainability The integration of organic and ‘green’ elements in shoes demonstrates the demand for sustainable and ethical consumer goods. ### Animal Conservation The Endangered Species Collection by Puma, Atmos and photographer Mitsuaki Iwago brings attention to the impact human activity has on these endangered animals. ### Nature Connection Businesses can benefit from providing accessible eco-friendly footwear through which consumers can reconnect with the planet. ## What the Organic Soles trend means for industry ### For Eco-Friendly Footwear There is a rising demand for eco-friendly shoes with 99% environmentally sustainable materials, and high-quality vegan microfibers replacing leather. ### For Outdoor Apparel With increasing urbanization and a weakening connection to the great outdoors, businesses can benefit by providing accessible products through which consumers can reconnect with nature. ### For Wildlife Conservation Sustainable and ethical footwear like the Endangered Species Collection by Puma, Atmos, and Mitsuaki Iwago can bring attention to the impact of human activity on endangered animals and their habitats. ## Trend signals for Organic Soles Trend score 3.7 out of 10, from popularity 56%, activity 47%, freshness 8%. - Popularity: 56% - Activity: 47% - Freshness: 8% ## Examples of the Organic Soles trend 5 featured examples from Feb 25 to Aug 20, 2008. - [Living Shoes](https://www.trendhunter.com/trends/grass-flip-flops): Grass Flip Flops for Krispy Kreme (Category: Eco) Implication: Companies within the footwear industry looking to create innovative, eco-friendly products with sustainable design patterns and using environmentally friendly materials. - [Ecological Awareness Sneakers](https://www.trendhunter.com/trends/ecological-awareness-sneakers-the-endangered-species-shoes): The Endangered Species Shoes (Category: Eco) Implication: The footwear industry can explore more collaborations with photographers and conservation organizations to create collections that highlight environmental issues and promote susta… - [Shoes Made of Old Truck Tires](https://www.trendhunter.com/trends/truck-tire-footwear-old-hos-rubber-tire-sandals): Old Ho's Rubber Tire Sandals (Category: Fashion) Implication: The fashion industry can explore the use of recycled materials, like truck tires, to create sustainable and stylish footwear options. - [Eco Friendly Golf Shoes](https://www.trendhunter.com/trends/eco-golf-shoes-enviro): Enviro Brings Green to the Green (Category: Eco) Implication: The fashion industry can capitalize on the trend of eco-friendly materials by creating sustainable and stylish products. - [Earth-Compassionate Heels](https://www.trendhunter.com/trends/compassionate-shoes): Ethical Charmone Footwear (Category: Eco) Implication: Disruptive innovation opportunity: Integrate sustainable materials and manufacturing practices to offer a range of vegan and eco-friendly footwear options. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Roomier Budget Electric Hatchbacks](https://www.trendhunter.com/trends/roomier-budget-electric-hatchbacks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) All articles: [Eco](https://www.trendhunter.com/eco)