# Organic Sanitation Disinfectant products receive a natural health-minded overhaul. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 3, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/organic-sanitation ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Organic Sanitation trend? **Organic Sanitation:** Hand sanitizers are being re-designed with organic ingredients to satiate concerns over personal well-being. Infusing ingredients like Aloe Vera, essential oils and botanicals into sanitizers and disinfectants, brands are not only aiming to align their products with the growing health movement, but also to redefine how typically harsh and synthetic products are perceived. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 12, 2014 to Aug 2, 2016 - Published: Feb 3, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Examples of the Organic Sanitation trend 5 featured examples from Jun 12, 2014 to Aug 2, 2016. - [Aloe-Based Hand Sanitizers](https://www.trendhunter.com/trends/korean-hand-sanitizer): This Korean Hand Sanitizer Cleans Without Drying Out the Skin (Category: Lifestyle) Implication: Innovations in the personal care industry with focus on non-toxic and eco-friendly products that deliver exceptional results. - [DIY Natural Hand Sanitizer](https://www.trendhunter.com/trends/natural-hand-sanitizer): The Free People Blog Shows How to Make a Sanitizer Without Chemicals (Category: Eco) Implication: Cosmetics companies can take advantage of the all-natural trend by creating and marketing a range of chemical-free, environmentally friendly products, like hand sanitizer. - [Freshening Hand Sanitizers](https://www.trendhunter.com/trends/waterless-hand-sanitizer): This Waterless Hand Sanitizer Smells of Citrus and Gardenia (Category: Fashion) Implication: The personal care industry can explore new opportunities to develop and market all-natural products for consumers who prioritize natural ingredients. - [Sustainable Personal Sanitizers](https://www.trendhunter.com/trends/kills-germs): 'Squeakie' Natural Hand Sanitizer Kills Germs with Zero Chemicals (Category: Lifestyle) Implication: Innovating the personal care industry with natural and chemical-free hand sanitizers like 'Squeakie'. - [Alcohol-Free Hand Sanitizers](https://www.trendhunter.com/trends/alcoholfree-hand-sanitizer): Prefense's Foaming Sanitizer Provides Up To 24-Hour Protection (Category: Lifestyle) Implication: The personal care products industry can explore the development and production of alcohol-free hand sanitizers to cater to consumers looking for gentle and effective solutions. **Workshop question:** What's a product your brand could tweak to be more "natural"? What would that adjustment look like? ## Themes within the Organic Sanitation trend ### Organic Sanitation Brands are incorporating organic ingredients such as Aloe Vera and essential oils into sanitizers to better align with the health movement and to redefine how typically harsh synthetic products are perceived. ### Alcohol-Free Sanitizers Sanitizer brands such as Prefense are offering alcohol-free products that moisturize the skin and provide antimicrobial protection for up to 24 hours. ### Sustainable Sanitizers 'Squeakie' natural hand sanitizer is a 100% natural, sustainable product that uses milk whey-derived alcohol to kill germs while containing moisturizers to prevent chapped and dry hands. ## What the Organic Sanitation trend means for industry ### For Beauty & Cosmetics The all-natural trend is prevalent in the cosmetics and beauty industry, and companies can innovate by creating their own natural sanitizers with environmentally friendly ingredients. ### For Health & Wellness Alcohol-free and sustainable sanitizers offer disruptive opportunities for the health and wellness industry who can market products that are gentle on skin and offer antimicrobial protection. ### For Packaging Squeakie's 100% recyclable packaging with no BPA shows an opportunity for packaging companies to innovate and create more environmentally friendly options. ## Trend signals for Organic Sanitation Trend score 3.7 out of 10, from popularity 46%, activity 55%, freshness 8%. - Popularity: 46% - Activity: 55% - Freshness: 8% ## Recent trend clusters - [Territory Bottlings](https://www.trendhunter.com/protrends/exclusive-spirits-release) (Lifestyle) - [Flavor Franchising](https://www.trendhunter.com/protrends/dessert-menu-rotation) (Lifestyle) - [Access Framing](https://www.trendhunter.com/protrends/exclusive-spirits-releases) (Lifestyle) - [Care Routing](https://www.trendhunter.com/protrends/clinician-linked-wearables) (Lifestyle) ## Trending in Lifestyle - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Temple-Mounted Health Wearables](https://www.trendhunter.com/trends/temple-mounted-health-wearables) - [Gaming-Integrated Pizza Promotions](https://www.trendhunter.com/trends/gaming-integrated-pizza-promotions) - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)