# Organic Restoration Seeking a natural alternative, consumers turn to nourishing hair treatment. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Nov 24, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/organic-restoration ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Organic Restoration trend? **Organic Restoration:** Seeking to combat hair loss in a more natural manner, consumers are turning to products and serums that utilize organic health ingredients for allure. Bypassing the need for abrasive surgery, consumers are utilizing products that incorporate things like superfoods and minerals to rejuvenate their hair. These products reflect a shift in beauty rituals toward tactics that prioritize nourishment rather than a quick fix. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 19 to Nov 20, 2015 - Published: Nov 24, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Organic Restoration trend ### Organic Hair Care Consumers are seeking natural alternatives and organic health ingredients to rejuvenate their hair and combat hair loss, creating an opportunity for the beauty industry to develop natural hair care products. ### DIY Hair Treatments DIY hair treatments featuring natural and specific apothecary-like ingredients are emerging, particularly hair rejuvenation treatments and conditioning hair cocktails. ### Superfood Hair Masks Using superfood ingredients in hair masks, like quinoa, is growing in popularity as consumers seek revitalizing benefits of superfoods to maintain and rejuvenate hair health. ## What the Organic Restoration trend means for industry ### For Beauty Industry Beauty companies can capitalize on the trend of organic hair care to develop more natural and nourishing hair products. ### For Apothecary-inspired Industry The trend of DIY hair treatments and conditioning hair cocktails creates an opportunity for apothecary-inspired businesses to produce more natural and customizable hair treatments. ### For Superfood Industry The trend of superfood hair masks offers an opportunity for the superfood industry to expand into beauty products and capitalize on the revitalizing benefits of superfoods. ## Workshop question What are the ways your brand can help its consumers achieve long term goals? ## Trend signals for Organic Restoration Trend score 3.6 out of 10, from popularity 65%, activity 36%, freshness 8%. - Popularity: 65% - Activity: 36% - Freshness: 8% ## Examples of the Organic Restoration trend 4 featured examples from Nov 19 to Nov 20, 2015. - [Nourishing Hair Oils](https://www.trendhunter.com/trends/hair-rejuvenation): Bliss Co's Hair Rejuvenation Treatment Offers Care from Root to Tip (Category: Fashion) Implication: Natural and organic beauty brands have an opportunity to expand their product lines to include hair rejuvenation treatments and natural scalp care products. - [Conditioning Hair Cocktails](https://www.trendhunter.com/trends/hair-restoration): Shealicious Hair Restoration Line Features Containers for DIY Mixing (Category: Fashion) Implication: The DIY beauty trend opens up opportunities for companies to develop and market customizable hair and skincare products that cater to individual preferences. - [Superfood Hair Masks](https://www.trendhunter.com/trends/hair-mask): The Rahua Mask Treatement Contains Omega 9 and Quinoa to Penetrate the Hair (Category: Fashion) Implication: The hair care industry can explore the use of superfoods and natural ingredients in developing new hair masks and treatments that provide health-boosting properties and improve ha… - [Homemade Brow Growth Serums](https://www.trendhunter.com/trends/brow-growth): This Brow Thickening Gel is Made Using Essential Oils (Category: Fashion) Implication: The beauty and personal care industry will continue to be disrupted by homemade and plant-based beauty solutions as consumers seek natural alternatives to chemical-based products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)