# Organic Relief Women turn to natural supplements and beverages to aid health issues. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 15, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/organic-relief ## Key Figures - Trend score: 3.0/10 - Evidence articles: 8 ## What is the Organic Relief trend? **Organic Relief:** Taking a more natural approach to health and wellness, women are turning to more natural and organic health supplements to aid pain and stresses that come with different life stages. Utilizing nutrients and health beverages to ease things like pain and discomfort, females are seeking out holistic solutions to aid day-to-day experiences. ## At a Glance - Evidence: 8 featured examples - Articles from: Jun 1, 2014 to Jan 27, 2017 - Published: Apr 15, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Themes within the Organic Relief trend ### Natural Supplement and Beverage Consumption Consumers are turning towards natural and organic supplements and beverages as an alternative to conventional wellness practices. ### Organic and Healthy PMS Relief Products The development and sale of organic and healthy PMS relief products is on the rise. ### Functional Foods and Teas The popularity of functional foods and teas is growing due to their health benefits and all-natural ingredients. ## What the Organic Relief trend means for industry ### For Health and Wellness Industry Natural supplement and organic beverage consumption, healthy PMS relief products, and functional foods and teas all provide opportunities for innovation in the health and wellness industry. ### For Food and Beverage Industry The rise in demand for functional foods and teas presents a market opportunity for innovation in the food and beverage industry. ### For E-commerce Industry The increasing popularity of natural, organic, and healthy products provides opportunities for e-commerce businesses to sell and deliver these products directly to consumer's doors. ## Workshop question What is a challenge specific to your target demographic and how can you position yourself to convey empathy and support? ## Trend signals for Organic Relief Trend score 3.0 out of 10, from popularity 48%, activity 35%, freshness 8%. - Popularity: 48% - Activity: 35% - Freshness: 8% ## Examples of the Organic Relief trend 8 featured examples from Jun 1, 2014 to Jan 27, 2017. - [Healthy Prenatal Beverages](https://www.trendhunter.com/trends/drink-for-women): Bump Water is a Vitamin and Mineral Drink for Women Who Are Pregnant (Category: Lifestyle) Implication: Opportunity to develop and market functional beverages with targeted nutrition for different demographic groups. - [Confectionery PMS Bites](https://www.trendhunter.com/trends/pms-bites): These Healthy Brownie and Chocolate Truffle Hybrids Combat PMS Symptoms (Category: Lifestyle) Implication: PMS Bites align with the growing demand for healthier snack options, offering a unique product within the food and beverage industry. - [Hormone-Balancing Chocolate Bars](https://www.trendhunter.com/trends/healthy-chocolate-bar): This Healthy Chocolate Bar Supports the Endocrine System (Category: Lifestyle) Implication: As consumers seek healthier snack options, health food companies can satisfy demand with functional, nutrient-packed products. - [Soothing Digestive Roll-Ons](https://www.trendhunter.com/trends/digestive-support): 'DigestZen Touch' Encourages Digestive Support from the Outside In (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate natural ingredients into health products, offering alternative solutions for common health concerns. - [Soothing Maternal Teas](https://www.trendhunter.com/trends/pregnancy-tea): The Spoiled Mama Makes Herbal Pregnancy Tea (Category: Lifestyle) Implication: Increasing demand for specialized herbal teas for pregnant women creates opportunities for tea brands to expand their product lines. - [Medicinal Menstruation Teas](https://www.trendhunter.com/trends/tea-for-periods): This Organic Tea for Periods Soothes Cramps and Pre-Menstrual Syndrom (Category: Lifestyle) Implication: Disruptive innovation opportunities lie in developing herbal medicinal drinks for menstrual discomfort. - [Natural PMS Pills](https://www.trendhunter.com/trends/girlu): Supplements by GirlU Provide All-Natural PMS Relief (Category: Lifestyle) Implication: Pharmaceutical companies can explore the development of all-natural supplements for PMS relief that rival traditional over-the-counter options. - [Organic Menopause Teas](https://www.trendhunter.com/trends/menopause-tea): Etsy's Boline Apothecary Offers All Natural Products for Aging Women (Category: Lifestyle) Implication: The health and wellness industry can explore disruptive innovation opportunities by developing more natural and organic products to cater to the health-conscious consumer base. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)