# Organic Pet Pets get the luxury treatment with home-made, freshly prepared meals. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 30, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/organic-pet ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Organic Pet trend? **Organic Pet:** Showing pets the same amount of care and attention as they would themselves, consumers are turning to freshly made, organic pet food options to help support ongoing health. Taking into account the move away from processed food options, brands in the pet space are making bigger efforts to create specialized options to appease those looking for healthier alternatives. ## The consumer insight behind the Organic Pet trend The growth of the pet care industry has come with more consumers owning pets, as well as those same consumers spending more time away from the home as they balance their responsibilities. The guilt associated with leaving pets for longer periods of time has resulted in pet owners taking more consideration in their purchase decisions–things like food, toys and security are all enhanced as try to raise their pets' quality of life. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 6, 2018 to May 10, 2019 - Published: May 30, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Organic Pet trend ### Organic pet food Brands in the pet space are making bigger efforts to create specialized options to appease those looking for healthier alternatives. ### Personalized, gourmet meal plans Pet parents are looking for high-quality "humanized" pet food made without filler ingredients, by-products or artificial additives. ### In-store pet food kitchens Pet retailers are taking a stand against artificial ingredients by removing food and treats for pets that are made with artificial colors, flavors and preservatives. ## What the Organic Pet trend means for industry ### For Pet food manufacturing Manufacturers can focus on incorporating fresh, organic, and personalized options into their product lines. ### For Retail industry Retailers can explore the potential of in-store food kitchens and create a better in-store experience for customers. ### For Health and wellness industry Businesses in this industry can collaborate with pet food manufacturers and retailers to promote healthier pet food options and incorporate them into overall healthy lifestyle choices. ## Workshop question How can you appease a growing consumer desire for more all-inclusive health and wellness solutions? ## Trend signals for Organic Pet Trend score 4.6 out of 10, from popularity 64%, activity 65%, freshness 8%. - Popularity: 64% - Activity: 65% - Freshness: 8% ## Examples of the Organic Pet trend 4 featured examples from Sep 6, 2018 to May 10, 2019. - [In-Store Pet Food Kitchens](https://www.trendhunter.com/trends/pet-food-kitchen): Petco's Pet Food Kitchen Shares Fresh, Human-Grade Meals Daily (Category: Lifestyle) Implication: The pet food industry can explore disruptive innovation by incorporating fresh, human-grade meals and transparent food preparation methods in their offerings. - [Sous-Vide Dog Food](https://www.trendhunter.com/trends/human-grade-dog-food): 'Grocery Pup' Connects Pet Owners to Fresh-Prepared, Human-Grade Dog Food (Category: Lifestyle) Implication: Opportunity: The pet food industry can embrace the demand for high-quality, human-grade pet food made with fresh, whole food ingredients. - [Home-Cooked Dog Food Subscriptions](https://www.trendhunter.com/trends/homecooked-dog-food): Butternut Box Offers Gourmet Treats for the Furry Companion (Category: Lifestyle) Implication: Pet food businesses can capitalize on the trend of delivering home-cooked pet food to pet owners by offering personalized, fresh, and grain-free meal plans directly to their doors… - [Organic Fresh Pet Foods](https://www.trendhunter.com/trends/grateful-dog): The Grateful Dog Creates Well Balanced Meals with Nutritious Ingredients (Category: Lifestyle) Implication: Opportunity for pet food manufacturers to develop and produce organic, fresh pet food with premium ingredients. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)