# Organic Liquor Alcohol brands up the appeal of liquors with organic ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 18, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/organic-liquor ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Organic Liquor trend? **Organic Liquor:** Organic ingredients in the alcohol space have become popular in wines and pre-made cocktails and seltzers, and they're now being adapted into liquors. In this oversaturated space, emerging brands are able to stand out with promises of healthier or better-sourced liquors. ## The consumer insight behind the Organic Liquor trend With Millennials and Gen Z both drinking less, the alcohol industry is having to evolve with these demographics in order to maintain their longevity. Younger consumers of drinking age are more likely to turn to alternatives that are healthier and "lighter" in flavor. These consumers turn to alcohol brands that balance their desire for social drinking, without some of its negative consequences. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 23, 2021 to Nov 8, 2023 - Published: Apr 18, 2023 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Organic Liquor trend ### Organic Ingredients Organic ingredients in the alcohol space are popular, and have become an effective way for emerging brands to stand out in the oversaturated space. ### Healthier Alternatives With Millennials and Gen Z becoming more health-conscious, the alcohol industry must evolve to maintain longevity, offering healthier and light-flavored drink alternatives. ### Craft Distillery Craft distillery has emerged as a key trend among innovative producers, with brands focusing on unique flavors and locally sourced ingredients to stand out from competitors. ## What the Organic Liquor trend means for industry ### For Organic Distilleries Businesses can enter the organic distillery industry, promoting their unique and healthy alcohol ingredients. ### For Local Product Makers Craft distillery industries are booming, businesses can offer locally sourced, unique flavors to attract a niche market. ### For Eco-Friendly Brands Brands can focus on sustainable growing methods and socially responsible production practices to attract consumers interested in buying eco-friendly products. ## Workshop question How could your brand better evolve with changing consumer habits? ## Trend signals for Organic Liquor Trend score 3.8 out of 10, from popularity 52%, activity 44%, freshness 19%. - Popularity: 52% - Activity: 44% - Freshness: 19% ## Examples of the Organic Liquor trend 6 featured examples from Jun 23, 2021 to Nov 8, 2023. - [Premium Organic Tequilas](https://www.trendhunter.com/trends/organic-tequila): The Solento Organic Tequila Has Officially Launched in Quebec (Category: Business) Implication: Solento Organic Tequila's expansion into Quebec presents new opportunities in the beverage industry, particularly for premium organic tequila producers. - [Uniquely Flavored Organic Vodkas](https://www.trendhunter.com/trends/organic-vodka1): Belvedere Organic Infusions Just Launched a Made-in-Nature Range (Category: Marketing) Implication: The launch of Belvedere Organic Infusions presents an opportunity for luxury spirits brands to innovate and explore unique flavor combinations using 100% organic ingredients. - [Witch-Approved Vodkas](https://www.trendhunter.com/trends/midsummer-reserve): Harridan Vodka Debuts New Ritual-Focused Vodka, 'Midsummer Reserve' (Category: Lifestyle) Implication: There is an opportunity for alcoholic beverage brands to create unique, limited-edition products that celebrate specific events or align with certain values and aesthetics. - [Eco-Friendly Spirit Brands](https://www.trendhunter.com/trends/roc-spirits): Anytime's New ROC Spirits are Environmentally Responsible (Category: Eco) Implication: Anytime's partnership with Regenerative Organic Alliance (ROA) highlights a disruptive innovation opportunity in the organic farming industry. - [Sweet Apple-Based Brandies](https://www.trendhunter.com/trends/organic-apple-brandy): Humboldt Distillery Releases the Limited-Edition 'Organic Apple Brandy' (Category: Lifestyle) Implication: Small craft distilleries can take advantage of the trend toward small-batch and locally sourced ingredients to create unique, high-quality spirits. - [Lunar-Inspired Organic Tequilas](https://www.trendhunter.com/trends/suave-premium-tequila): Suave Premium Tequila Introduces New Founders Formula (Category: Lifestyle) Implication: Tequila brands can differentiate themselves in a crowded market by offering organic and sustainably produced options, attracting consumers who value natural ingredients and eco-fr… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)