# Organic Energy Brands are launching all-natural energy drinks as healthy alternatives. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Apr 20, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/organic-energy1 ## Key Figures - Trend score: 4.9/10 - Evidence articles: 5 ## What is the Organic Energy trend? **Organic Energy:** Brands in the food and beverage industry are launching energy drinks made with organic recipes. These energy drinks take what are typically considered unhealthy products and redefine them as healthy alternatives. These drinks provide natural caffeine supplements to health-focused consumers. ## The consumer insight behind the Organic Energy trend As more consumers place a focus on health and continue to influence those around them, the wellness industry has found room to grow into more everyday food and beverage products. These consumers are drawn to drinks with zero-sugar, organic, and plant-based labels, while they stay away from processed, unhealthy products. This has created a space in the market for new brands and products to emerge that diversify the market, offering natural, healthy versions of commonly unhealthy foods. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 24, 2022 to Apr 16, 2023 - Published: Apr 20, 2023 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Organic Energy trend ### Organic Energy Drinks Brands are launching all-natural energy drinks as healthy alternatives, providing natural caffeine supplements to health-focused consumers. ### Functional Sparkling Water Brands are infusing sparkling water with added functional benefits like prebiotics and collagen for a guilt-free, refreshing and bubbly drink that delivers a boost of energy. ### Plant-Based Energy Drinks Brands are developing energy drinks derived from plant-based sources to offer a more organic and sustained energy boost. ## What the Organic Energy trend means for industry ### For Food and Beverage The health focus trend disrupting the food and beverage industry presents a space for brands to promote natural, healthy versions of commonly unhealthy foods. ### For Wellness As consumers place a focus on health, the wellness industry has found room to grow into more everyday food and beverage products. ### For Energy Drinks Within the energy drink industry, brands are attempting to differentiate themselves with labels like zero-sugar, organic, and plant-based. ## Workshop question How could your brand redefine existing products in the wake of modern consumer trends? ## Trend signals for Organic Energy Trend score 4.9 out of 10, from popularity 74%, activity 59%, freshness 15%. - Popularity: 74% - Activity: 59% - Freshness: 15% ## Examples of the Organic Energy trend 5 featured examples from Jan 24, 2022 to Apr 16, 2023. - [Organic Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/machu-picchu-energy): 'Machu Picchu Energy' Has Debuted Its First Drink Collection (Category: Business) Implication: Machu Picchu Energy's new line of drinks can disrupt the energy drinks industry by catering to the growing demand for healthier energy drinks options. - [Plant-Based Energy Drinks](https://www.trendhunter.com/trends/ellianos-edge): Ellianos Coffee Just Debuted New Ellianos Edge Energy Drinks (Category: Lifestyle) Implication: Energy drink companies can explore new energy sources, create new flavors and invest in plant-based products to cater to consumers for more sustainable, healthier options. - [Organic Fruit-Flavored Energy Drinks](https://www.trendhunter.com/trends/organic-fruit-punch-energy-drink): GURU Organic Energy Launch GURU Theanine Fruit Punch (Category: Lifestyle) Implication: The development of organic energy drinks with natural ingredients presents an opportunity to disrupt the energy drink industry with a focus on healthier options. - [Yaupon Energy Drinks](https://www.trendhunter.com/trends/rambler-yaupon-energy): Rambler Yaupon Energy Shares a Sustainable, Ancient Natural Caffeine Source (Category: Lifestyle) Implication: Opportunity to disrupt the energy drink market by creating plant-based energy drinks using sustainable, ancient sources of natural caffeine like yaupon. - [Functional Sparkling Water](https://www.trendhunter.com/trends/sparkling-pick-me-up): Sparkling Pick-Me-Up is Infused with Collagen & Prebiotics (Category: Lifestyle) Implication: The beverage industry can explore the potential of creating functional sparkling water products that come in convenient packaging to appeal to on-the-go consumers ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)