# Organic Blend Seeking nutritional variety, consumers turn to blended meal creations. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 21, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/organic-blend ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the Organic Blend trend? **Organic Blend:** While adhering to a nutritional diet helps to maintain overall health, managing the variety of nourishments needed on a daily basis can be overwhelming. Keeping in tow with a desire for health-conscious consumption, consumers are turning to blended meal concoctions to combine fresh, homegrown goods into a compact, and easily adaptable meal. The amalgamation of organic goods speaks to a desire to maintain nutritional living in a more timely, yet flexible manner. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 10, 2013 to Sep 17, 2014 - Published: May 21, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Organic Blend trend ### Blended Meal Creations The trend for combining fresh, homegrown goods into compact, and easily adaptable meal is a disruptive innovation opportunity for companies looking to invest in healthy meal solutions. ### Homemade Organic Baby Food The homemade organic baby cuisine trend offers an opportunity for startup companies to provide affordable organic baby food to health-conscious parents. ### Natural and Fresh Ingredient Jams The trend for natural and fresh ingredient jams is a disruptive innovation opportunity for companies looking to create new and unique flavors while prioritizing all-natural ingredients and seasonal produce. ## What the Organic Blend trend means for industry ### For Meal Delivery Services Meal delivery services can invest in blended meal creations and provide customers with a variety of wholesome meal options. ### For Organic Baby Food Companies Organic baby food companies can capitalize on the trend for homemade organic baby food and provide ready-to-eat meal solutions to parents. ### For Jam and Preserve Producers Jam and preserve producers can create unique flavor combinations using natural and seasonal ingredients, and market them to health-conscious consumers looking for all-natural options. ## Trend signals for Organic Blend Trend score 2.8 out of 10, from popularity 41%, activity 34%, freshness 8%. - Popularity: 41% - Activity: 34% - Freshness: 8% ## Examples of the Organic Blend trend 4 featured examples from Apr 10, 2013 to Sep 17, 2014. - [Homemade Homestead Jams](https://www.trendhunter.com/trends/natural-jam): The Youngs Farm Natural Jams are Made with Fresh Fruit Ingredients (Category: Lifestyle) Implication: The food and beverage industry can benefit from incorporating authentic all-natural jams made with fresh fruit ingredients. - [Home-Prepared Infant Meals](https://www.trendhunter.com/trends/organic-baby-cuisine): This Homemade Organic Baby Cuisine is Prepared Naturally (Category: Lifestyle) Implication: Disruptive innovation opportunity in the baby food manufacturing industry by introducing organic and homemade options. - [Exotic Gourmet Infant Food](https://www.trendhunter.com/trends/homemade-baby-food): This Spiced Baby Food Recipe Will Make Your Baby Smile (Category: Lifestyle) Implication: Food companies can tap into the market for gourmet baby food with unique flavor profiles that cater to parents who want the best for their children. - [Homemade Coco-Hazelnut Spreads](https://www.trendhunter.com/trends/homemade-nutella): This Recipe for Homemade Nutella is Decadently Delectable (Category: Lifestyle) Implication: Manufacturers can capitalize on the trend of healthier, customizable nut butter spreads by creating DIY kits or offering recipes and tips for creating homemade versions of their o… ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)