# Orange Wine Brands are launching orange wines to meet growing consumer demand. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Sep 23, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/orange-wine1 ## Key Figures - Trend score: 2.1/10 - Evidence articles: 4 ## What is the Orange Wine trend? **Orange Wine:** Orange wines —a type of white wine made by leaving the grape skins and seeds in contact with the juice, creating a deep orange hue—are becoming more mainstream to the modern wine drinker. These wines boast the flavors of white wines paired with the texture and tannins of red wines. ## The consumer insight behind the Orange Wine trend Many wine drinkers are keen to explore new offerings, searching for unique and novel offerings. These individuals crave experimental flavors that push the boundaries of sensory appeal. As consumers become more exposed to new flavors and variants, many will flock to emerging flavor profiles made popular by influencers and experts in the field. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 8, 2019 to Sep 24, 2021 - Published: Sep 23, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Orange Wine trend ### Experimental Tasting Experiences Consumers crave experimental flavors that push the boundaries of sensory appeal, presenting opportunities for businesses to offer tasting experiences that cater to the desire for unique offerings. ### Rise of Orange Wines The increasing demand for orange wines presents an opportunity for businesses to expand their portfolios and meet the needs of consumers searching for novel offerings. ### Specialized Wine Clubs The emergence of specialized wine subscription services and stores, such as Orange Glou, cater to specific flavor profiles and interests, providing opportunities for businesses to offer personalized experiences for consumers. ## What the Orange Wine trend means for industry ### For Wine Industry The rise of orange wines and a demand for specialized tasting experiences present opportunities for businesses in the wine industry to expand their offerings and cater to evolving consumer preferences. ### For Hospitality Industry Consumers seeking unique tasting experiences provide opportunities for businesses in the hospitality industry to create new offerings and events that cater to this demand. ### For Subscription Industry The emergence of specialized subscription services, such as Orange Glou, presents opportunities for businesses in the subscription industry to cater to specific interests and preferences of consumers. ## Workshop question How can your brand experiment with emerging flavors to intrigue consumers? ## Trend signals for Orange Wine Trend score 2.1 out of 10, from popularity 26%, activity 28%, freshness 10%. - Popularity: 26% - Activity: 28% - Freshness: 10% ## Examples of the Orange Wine trend 4 featured examples from Nov 8, 2019 to Sep 24, 2021. - [Orange Wine Shops](https://www.trendhunter.com/trends/orange-glou): Orange Glou is the First and Only Wine Store Dedicated to Only Orange Wines (Category: Business) Implication: Wine producers can capitalize on the growing demand for orange wine by creating unique blends and varietals that cater to consumers' increasing interest in this distinct wine cate… - [Orange Wine Subscriptions](https://www.trendhunter.com/trends/orange-wine): Orane Glou is a First-of-Its-Kind Service Devoted to Skin-Contact Wines (Category: Lifestyle) Implication: With the growing popularity of online wine clubs, there is an opportunity for new businesses to enter the market and differentiate themselves by catering to specific niches and pr… - [Organic Orange Wines](https://www.trendhunter.com/trends/orange-gold): Gérad Bertrand Expands its Portfolio with 'Orange Gold' Wine (Category: Lifestyle) Implication: The trend towards organic orange wines presents opportunities for wine brands to experiment, innovate, and stand out in a crowded market. - [Orange Aperitif American Debuts](https://www.trendhunter.com/trends/martini-rossi-fiero): Europe's Martini Rossi Fiero Joins the American Market (Category: Lifestyle) Implication: Companies in the alcoholic beverage industry can leverage the popularity of Martini Rossi Fiero to introduce more orange and botanical flavored drinks into the market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)