<!-- canonical: https://www.trendhunter.com/protrends/orange-futurism -->
<!-- robots: noindex -->

# Orange Futurism
Burnt orange becomes symbolic as cyberpunk fears seem less like science fiction.

By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 18, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/orange-futurism

## Key Figures

- Trend score: 4.0/10
- Evidence articles: 6

## What is the Orange Futurism trend?

**Orange Futurism:** Originally associated with industrial signage and hazardous alerts, burnt orange has taken hold amongst avant garde tastemakers in the form of designer pieces and covetable sneakers that boast a specific science fiction feeling.

## The consumer insight behind the Orange Futurism trend

The subdued familiarity of this once alarming color speaks to the contemporary retro-futurism inspired by the bleakness of the cyberpunk films of the 1980s and 1990s. These eras represent a time of extreme political, environmental and economic concerns that parallel the current climate, resulting in a resurgence.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Mar 28, 2018 to Feb 15, 2019
- Published: Mar 18, 2019
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Orange Futurism trend

### Retro-Futurism

Burnt orange has taken hold in designer pieces and covetable sneakers in response to current environmental, political, and economic concerns.

### Sci-Fi Aesthetics

Spring/Summer and Fall/Winter collections present strong connections to the sci-fi realm through striking metallic leather coats, interchangeable speed racer eyewear, and classic pieces elevated with a futuristic look.

### Bubble Soles

Chunky bubble soles bring captivating aesthetic details to new sneakers, accompanied by bulky structures and loud designs for an overall unique and comfortable experience.

## What the Orange Futurism trend means for industry

### For Fashion

In response to new trends and intensified concerns, designers are incorporating more bold colors, interactive designs, and functional materials into their collections.

### For Sportswear

Brands are collaborating with streetwear labels for functional and stylish winter apparel, being inclusive and innovative with pieces designed for both slopes and cities.

### For Sneaker Industry

Innovative sneaker designs are constantly being created with an emphasis on comfort and character, as people continue to seek a unique experience with standout features.

## Workshop question

What relationships can you observe between color trends in the fashion world and a tenuous political and environmental climate?

## Trend signals for Orange Futurism

Trend score 4.0 out of 10, from popularity 50%, activity 61%, freshness 8%.

- Popularity: 50%
- Activity: 61%
- Freshness: 8%

## Examples of the Orange Futurism trend

6 featured examples from Mar 28, 2018 to Feb 15, 2019.

- [Motorsport-Inspired Sportswear](https://www.trendhunter.com/trends/new-regime): PUMA and Atelier New Regime Made a Bright Orange Capsule for FW18 (Category: Fashion)
  Implication: Opportunity for disruptive innovation in the sportswear industry by incorporating motorsport-inspired designs and materials into performance activewear.
- [Casual Ready-to-Wear Collections](https://www.trendhunter.com/trends/casual-readytowear): Heron Preston's SS 2019 Capsule Has Strong Ties to Sci-Fi (Category: Luxury)
  Implication: The fashion industry can disrupt traditional styles by incorporating unexpected materials and designs.
- [Bubble Sole Luxe Sneakers](https://www.trendhunter.com/trends/shoes-53045): David Tourniaire Launches a New Line Headed with the Shoes 53045 (Category: Luxury)
  Implication: Trends in using bulky soles and prioritizing comfort while maintaining style presents a significant opportunity for disruptive innovation in the athletic footwear industry.
- [Statement-Making Orange Skate Shoes](https://www.trendhunter.com/trends/orange-skate-shoes): adidas Skateboarding's 3ST.004 are Casual, Stylish and Bold (Category: Fashion)
  Implication: The release of the 3ST.004 skate shoes in a bold orange color highlights opportunities for innovation and differentiation within the footwear industry.
- [Snowboarding-Inspired Urbanwear](https://www.trendhunter.com/trends/fingercroxx): fingercroxx Introduces Its F.X- Explorer Capsule for FW18 (Category: Fashion)
  Implication: Opportunity for streetwear brands to incorporate snowboarding-inspired designs into their collections.
- [Desert-Inspired Spring Collections](https://www.trendhunter.com/trends/mirage-collection): IUTER's New Mirage Collection Takes on an Abstract Concept (Category: Fashion)
  Implication: Fashion and apparel companies can take inspiration from IUTER's Mirage collection to create their own desert-inspired lines, utilizing unique fabrics and patterns to stand out in…

## Recent trend clusters

- [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion)
- [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion)
- [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion)
- [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion)

## Trending in Fashion

- [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers)
- [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches)
- [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige)
- [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026)

All articles: [Fashion](https://www.trendhunter.com/fashion)
