# Orange Cream Confection New snacks take inspiration from the classic orange cream ice pop. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 29, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/orange-cream-confection ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Orange Cream Confection trend? **Orange Cream Confection:** With desserts constantly being reimagined in new, more convenient forms, consumers are opting for a variety of snacks that offer a refreshed take on one particularly nostalgic summer classic; the orange cream ice pop. ## The consumer insight behind the Orange Cream Confection trend When it comes to unique purchases, consumers require specific circumstances under which they're motivated to buy. Nostalgia and the evoking of childhoods are always effective at making strong connections and associations among consumers, making people more likely to experiment. ## At a Glance - Evidence: 5 featured examples - Articles from: May 17, 2019 to Aug 28, 2020 - Published: May 29, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Orange Cream Confection trend ### Nostalgia-Driven Products Consumers are eager to experiment with unique purchases. Nostalgia and childhood memories are effective motivational factors that make people more likely to try new products. ### Plant-Based and Vegan Flavors Brands are responding to consumer demand for healthier products by introducing plant-based and vegan options for traditional treats. ### Limited-Edition Flavors Brands are introducing limited-edition flavors to their product lines, creating a sense of exclusivity among consumers, which could drive the purchase decisions. ## What the Orange Cream Confection trend means for industry ### For Food and Beverage Industry This industry can identify new ways to infuse plant-based and vegan options without comprising the taste. ### For Alcoholic Beverage Industry This industry can create nostalgic flavors that appeal to the consumers who are willing to try something new. ### For Health and Wellness Industry This industry can promote its organic and gluten-free dietary options and build brand loyalty among conscious consumers. ## Workshop question What nostalgic food experience can your brand reinvent for a new audience? ## Trend signals for Orange Cream Confection Trend score 2.7 out of 10, from popularity 42%, activity 31%, freshness 9%. - Popularity: 42% - Activity: 31% - Freshness: 9% ## Examples of the Orange Cream Confection trend 5 featured examples from May 17, 2019 to Aug 28, 2020. - [Creamsicle-Flavored Snack Cakes](https://www.trendhunter.com/trends/orange-crme-pop-twinkies): The New Orange Crème Pop Twinkies Taste Just Like a Creamsicle (Category: Lifestyle) Implication: The trend of offering nostalgic flavors like Creamsicle presents an opportunity for brands in the food and beverage industry to innovate and experiment with new flavors. - [Plant-Based Creamsicle Desserts](https://www.trendhunter.com/trends/blood-orange-freeze): Pressed Juicery’s Blood Orange Freeze is a Vegan-Friendly Treat (Category: Lifestyle) Implication: Opportunity for food and beverage companies to explore and expand their plant-based dessert offerings. - [Certified Organic Canned Teas](https://www.trendhunter.com/trends/tea-north): Tea North is Available in Six Refreshing Flavors (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the beverage manufacturing industry by leveraging certified organic ingredients and developing new flavors of carbonated teas. - [Creamsicle-Flavored Rums](https://www.trendhunter.com/trends/orange-vanilla): Captain Morgan Created an Orange Vanilla Twist Rum Flavor for Summer (Category: Lifestyle) Implication: The beverage alcohol industry can leverage creamsicle-flavored spirits to attract new consumers, create seasonal offerings, and explore flavor pairing opportunities. - [Creamsicle-Filled Licorice Candies](https://www.trendhunter.com/trends/creamsicle-filled-twizzlers): Creamsicle Filled Twizzlers are Coming This Summer (Category: Lifestyle) Implication: Manufacturers can focus on innovation and creativity to offer a unique experience and attract more customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)