# Oral Care 2.0 Oral health takes a unique shift into alternative cleaning and whitening formats. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 26, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/oral-care-20 ## Key Figures - Trend score: 2.4/10 - Evidence articles: 4 ## What is the Oral Care 2.0 trend? **Oral Care 2.0:** Moving beyond traditional whitening and cleaning solutions, dental brands are adopting unconventional ingredients and formats for heightened appeal. Offering powdered solutions and optimizing ingredients that promote overall bodily health, brands are seeking to not only surprise and delight buyers with new formats, but also offer health solutions that take into account more than just dental hygiene. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 25, 2016 - Published: Jul 26, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Examples of the Oral Care 2.0 trend 4 featured examples from Jul 25, 2016. - [All-Natural Vegan Toothpastes](https://www.trendhunter.com/trends/remineralizing-ingredients): This Vegan Toothpaste is Made from Remineralizing Ingredients (Category: Lifestyle) Implication: The natural and organic personal care industry can capitalize on the trend of all-natural vegan toothpastes by developing innovative and eco-friendly oral care products. - [Baby-Friendly Tooth Wipes](https://www.trendhunter.com/trends/tooth-wipes): Tooth Tissues are a Gentle and Chemical-free Tooth Cleaner for Babies (Category: Life-Stages) Implication: Tooth Tissues falls under the baby care products industry, which can leverage the trend of organic and convenient oral care solutions for infants. - [Organic Teeth-Whitening Products](https://www.trendhunter.com/trends/teethwhitening-product): This Product Whitens Teeth Using Charcoal as Its Main Ingredient (Category: Lifestyle) Implication: Opportunity for dental care companies to introduce organic and natural teeth-whitening options to cater to consumer demand. - [Herbal Tooth Powders](https://www.trendhunter.com/trends/herbal-tooth-powder): Lanlay's Tooth Powder Protects You From Tooth Pain and Weakness (Category: Lifestyle) Implication: Companies in the oral care industry can look to disrupt the market by developing more natural and holistic dental care products, such as herbal tooth powders. **Workshop question:** How can your brand design its products/services with a more holistic approach in mind? ## Themes within the Oral Care 2.0 trend ### Natural and Organic Ingredients Oral care brands are placing a greater emphasis on natural and organic ingredients as consumers become more concerned about the use of artificial chemicals in their health and wellness products, providing a disruptive innovation opportunity for companies to use these ingredients in new and inventive ways. ### Alternative Cleaning and Whitening Formats Dental brands are moving beyond traditional cleaning and whitening solutions to offer alternative formats, such as powdered solutions and other unconventional ingredients like charcoal or sea salt, providing a disruptive innovation opportunity for new and existing companies to experiment with different oral care formats. ### Baby-Friendly Oral Care As more consumers become concerned about oral care for infants, baby-friendly oral care brands are providing a disruptive innovation opportunity for companies to create gentle and chemical-free tooth cleaners and wipes for babies. ## What the Oral Care 2.0 trend means for industry ### For Natural and Organic Personal Care Companies in the natural and organic personal care industry can explore incorporating natural and organic ingredients into their oral care products to appeal to consumers seeking healthier alternatives to traditional personal care products. ### For Eco-Friendly Oral Care There is an opportunity for companies in the eco-friendly oral care industry to create innovative products and solutions that are environmentally responsible and sustainable in addition to providing the benefits of traditional oral care products. ### For Baby Products Companies in the baby products industry can explore creating new and innovative oral care products specifically designed for infants that are gentle and chemical-free, catering to the growing market of concerned parents seeking safe and effective oral care solutions for their babies. ## Trend signals for Oral Care 2.0 Trend score 2.4 out of 10, from popularity 32%, activity 33%, freshness 8%. - Popularity: 32% - Activity: 33% - Freshness: 8% ## Recent trend clusters - [Sweet Redirect](https://www.trendhunter.com/protrends/autumn-flavor-crossover) (Lifestyle) - [Sleep Orchestration](https://www.trendhunter.com/protrends/sleep-orchestration) (Lifestyle) - [Collagen Utility](https://www.trendhunter.com/protrends/collagen-beauty-snacking) (Lifestyle) - [Quiet Fuel](https://www.trendhunter.com/protrends/clean-label-convenience) (Lifestyle) ## Trending in Lifestyle - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Gaming-Integrated Pizza Promotions](https://www.trendhunter.com/trends/gaming-integrated-pizza-promotions) - [Spice Discovery Calendars](https://www.trendhunter.com/trends/flavor-countdown-calendars) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)