# Optimized Sharing DSLR cameras are revitalized with social features. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 21, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/optimized-sharing ## Key Figures - Trend score: 2.2/10 - Evidence articles: 4 ## What is the Optimized Sharing trend? **Optimized Sharing:** As content creation becomes commonplace, consumers search for professional cameras that are not only user-friendly, but come with Wi-Fi and photo-sharing capabilities. Social platforms such as Instagram have made photography easier than ever, but they've also cultivated a more serious hobbyist photographer, making the DSLR market ripe with potential. This progression indicates the rise of the "professional" social sharer. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 2, 2015 to Mar 15, 2016 - Published: Mar 21, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Optimized Sharing trend ### Social Photography DSLR cameras catering to social sharing indicate the rise of the 'professional' social sharer. ### Connected Cameras The inclusion of built-in Wi-Fi and NFC in cameras enhances convenience and connectivity. ### Beginner-Friendly Cameras Cameras targeted towards novice photographers hit an interesting market segment for those who prefer smartphone cameras. ## What the Optimized Sharing trend means for industry ### For Photography Equipment DSLR and point-and-shoot cameras are targeted by product innovations that tap into the consumer preference for social sharing. ### For Consumer Electronics Connected cameras continue to compete with smartphones and cater to a market where photography is a visual medium for personal expression. ### For Retail Sales of beginner-friendly cameras can be driven by targeting a market segment that is interested in photography, but is content with smartphone cameras, and for whom price point is key. ## Workshop question What features could you add to your products to optimize your customer's experience? ## Trend signals for Optimized Sharing Trend score 2.2 out of 10, from popularity 31%, activity 26%, freshness 8%. - Popularity: 31% - Activity: 26% - Freshness: 8% ## Examples of the Optimized Sharing trend 4 featured examples from Mar 2, 2015 to Mar 15, 2016. - [Beginner-Friendly Cameras](https://www.trendhunter.com/trends/new-canon-camera): The New Canon Camera Is Targeted Towards Novice Photographers (Category: Tech) Implication: The camera manufacturing industry should capitalize on the trend of developing beginner-friendly cameras to reach a wider consumer base and drive sales growth. - [WiFi-Equipped Cameras](https://www.trendhunter.com/trends/nikon-d7200): The Nikon D7200 Has WiFi and Various Key Improvements (Category: Tech) Implication: The photography industry can take advantage of these technological advancements to create new products and services focused on high-quality photography and seamless photo sharing. - [Comprehensive Connected Cameras](https://www.trendhunter.com/trends/canon-g7-camera): This Canon Camera Lets You Transmit and Share Photos Wirelessly (Category: Tech) Implication: The photography industry can leverage wireless photo sharing to create new business opportunities for photo printing or social media integration. - [Pocketable WiFi Cameras](https://www.trendhunter.com/trends/new-panasonic-lumix): The New Panasonic Lumix Makes Photo-Sharing Easier Than Ever (Category: Tech) Implication: Opportunity for camera manufacturers to incorporate new technologies and features, such as built-in WiFi and 4K video recording, to meet the demands of modern photographers. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)