# Optimized News The traditional newspaper or newsstand is revamped. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 14, 2019 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/optimized-news ## Key Figures - Trend score: 5.2/10 - Evidence articles: 5 ## What is the Optimized News trend? **Optimized News:** With digital news significantly impacting the traditional newspaper industry, brands in this space, or entering it, are focusing on redesigning and redefining how people consume printed newspapers. This shift comes as brands look to adapt to make the industry more interesting for consumers who are now used to consuming all media in digital forms. ## The consumer insight behind the Optimized News trend Many consumers are increasingly disinterested in print news as the Internet is a more efficient resource that can be tapped on-demand. However, consumers still have nostalgic ties to print media. To diversify their reading experience, consumers look for alternatives that boast a thoughtfully curated approach and a more experimental design. As a result, readers embrace engaging and unexpected initiatives, even if they tap an older medium. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 7 to Aug 14, 2019 - Published: Aug 14, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Optimized News trend ### Redesign of Print Media Brands in newspaper industry are redesigning and redefining how people consume printed newspapers ### Engaging and Experimental Content Consumers look for alternatives that boast a thoughtfully curated approach and a more experimental design ### Pop-up Newsstands Brands are utilizing pop-up newsstands to spread happiness and share good news among consumers ## What the Optimized News trend means for industry ### For Publishing Industry To make printed media more interesting for consumers and engage Generation Z ### For Fashion Industry To celebrate the past, present and future of iconic fashion trends ### For Alcoholic Beverages Industry To create an immersive experience and inspire consumers to 'Drink on the bright side' ## Workshop question How could your brand modernize some of the more traditional aspects of its industry? ## Trend signals for Optimized News Trend score 5.2 out of 10, from popularity 82%, activity 67%, freshness 8%. - Popularity: 82% - Activity: 67% - Freshness: 8% ## Examples of the Optimized News trend 5 featured examples from Mar 7 to Aug 14, 2019. - [Futuristic Newsstand Pop-Ups](https://www.trendhunter.com/trends/ozweego-style): Adidas' Newsstand of the Future Envisions the Ozweego Style's Legacy (Category: Fashion) Implication: The fashion and apparel industry can explore implementing immersive retail experiences to enhance brand engagement and loyalty. - [Humorous Politically Charged Ads](https://www.trendhunter.com/trends/witty-ads): Weetabix Launches a Witty Ad That Also Boasts a Political Stance (Category: Pop Culture) Implication: Opportunity for food and beverage companies to use witty ads to connect with customers and make a political statement. - [Offline Internet Newspapers](https://www.trendhunter.com/trends/printed-newspaper): BuzzFeed Distributed a One-Off Printed Newspaper Publication in NYC (Category: Pop Culture) Implication: The one-off printed newspaper publication by BuzzFeed presents opportunities for innovation within the print and publishing industry, such as creating unique and collectible print… - [Gen Z-Edited Magazines](https://www.trendhunter.com/trends/special-edition-daily-mirror): 'Mirror NextGen' is a Special Edition Daily Mirror Edited by Teens (Category: Pop Culture) Implication: The media and publishing industry can embrace the trend of Gen Z-Edited magazines by incorporating youth-led content creation, ensuring relevance and resonance among younger audie… - [Joy-Sharing Newsstands](https://www.trendhunter.com/trends/happy-feed): Mike's Hard Lemonade's 'Happy Feed' Shares Good News (Category: Lifestyle) Implication: Beverage companies can leverage customized pop-up newsstands and branded newspapers to create unique experiences for consumers and reinforce brand messaging. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)