# Opportune Travel Seeking personal gain, travelers turn to health-improving travel destinations. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 26, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/opportune-travel ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the Opportune Travel trend? **Opportune Travel:** While vacations offer travelers a chance to indulge and let loose, a sense of regret can often overwhelm consumers as soon as their getaway comes to an end. Seeking to balance extravagance with personal well-being, individuals are turning to travel experiences that cleverly integrate fitness and health-related activities, speaking to a shift in consumer desire toward more personally beneficial, yet equally indulgent on-the-go experiences. ## At a Glance - Evidence: 4 featured examples - Articles from: May 14, 2013 to May 24, 2014 - Published: May 26, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Opportune Travel trend ### Wellness Travel Consumer desires for more indulgent yet beneficial on-the-go experiences are driving the growth of wellness travel. ### Immersive Activities The integration of immersive activities such as aerial yoga, aqua yoga and cycling tours into travel experiences is on the rise. ### Hybrid Hospitality Experiences Hotels are increasingly offering hybrid hospitality experiences that combine fitness and wellness programming with luxury accommodations. ## What the Opportune Travel trend means for industry ### For Hospitality The hospitality industry can leverage the trends of wellness travel and hybrid hospitality experiences to expand offerings and attract new audiences. ### For Fitness The fitness industry has an opportunity to explore new revenue streams through collaborations with hotels and resorts for fitness programming and retreats. ### For Wine and tourism Wine and tourism industries can benefit from the rise of immersive wine tours and wellness retreats that offer unique experiences for travelers. ## Trend signals for Opportune Travel Trend score 2.5 out of 10, from popularity 34%, activity 33%, freshness 8%. - Popularity: 34% - Activity: 33% - Freshness: 8% ## Examples of the Opportune Travel trend 4 featured examples from May 14, 2013 to May 24, 2014. - [Indulgent Fitness Retreats](https://www.trendhunter.com/trends/wine-and-yoga-retreat): Sadie Nardini's Wine and Yoga Retreat Focuses on 'Healthy Hedonism' (Category: Lifestyle) Implication: Opportunities to create luxury fitness retreats in unique locations, catering to wellness tourists seeking indulgent experiences. - [Unorthodox Yoga Hotel Programs](https://www.trendhunter.com/trends/kimpton-yoga-mat-in-every-room): Kimpton Yoga Mat in Every Room Encourages Fitness and Health (Category: Lifestyle) Implication: Hotels can introduce unique and engaging yoga-based programs to differentiate themselves from competitors and offer guests a valuable wellness experience. - [Cyclist Wine Tours](https://www.trendhunter.com/trends/oregon-wine-country): Pedal Bike Tours Takes Wine Lovers Through Hilly Oregon Wine Country (Category: Lifestyle) Implication: Wine companies can partner with local bike tour companies to promote their wines and create unique experiences for consumers. - [Resort Race Training Camps](https://www.trendhunter.com/trends/triathlon-training): The Four Seasons Westlake Village is Offering a Triathlon Training Camp (Category: World) Implication: Hotels and resorts can explore opportunities to create unique training camp experiences to attract fitness enthusiasts. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)