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# Open Air Urban
Glamping innovations that bring city luxe to the great outdoors.

By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 19, 2008, updated Nov 19, 2009 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/open-air-urbanization-glamping-innovations-that-bring-city-luxe-to-the-grea

## Key Figures

- Trend score: 4.5/10
- Evidence articles: 9

## What is the Open Air Urban trend?

**Open Air Urban:** More people are showing a desire to commune with nature and experience raw wilderness, yet are unable to detach themselves from technology and other urban luxuries. To build on last year’s <i>Glamping </i>feature, we add new innovations like canned fast food and outdoor excursion-ready shampoo.

## At a Glance

- Evidence: 9 featured examples
- Articles from: Jan 29 to Jul 18, 2008
- Published: Sep 19, 2008
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality)
- Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Themes within the Open Air Urban trend

### Glamping

As more people show a desire to commune with nature without having to detach themselves from technology and urban luxuries, there is an opportunity to create new outdoor experiences that combine the two in a unique and comfortable way.

### Kinetic Energy Innovations

The shift towards eco-friendliness and the desire for free, convenient energy sources has created an opportunity to develop and market more kinetic energy tech gadgets and products.

### Airport Security Safe Hygiene Innovations

The recent airline security restrictions on liquids have created a demand for more safe and convenient travel hygiene products, leading to the opportunity for developing unique and eco-friendly options like paper shampoo and laundry detergent.

## What the Open Air Urban trend means for industry

### For Outdoor Recreation

Recreating the outdoor experience by combining technology and urban luxuries.

### For Eco-Friendly Energy

Developing more eco-friendly kinetic energy tech gadgets and products.

### For Travel Hygiene

Creating more safe and convenient travel hygiene products, especially in light of recent airline security restrictions.

## Trend signals for Open Air Urban

Trend score 4.5 out of 10, from popularity 64%, activity 64%, freshness 8%.

- Popularity: 64%
- Activity: 64%
- Freshness: 8%

## Examples of the Open Air Urban trend

9 featured examples from Jan 29 to Jul 18, 2008.

- [Canned Cheeseburger](https://www.trendhunter.com/trends/the-canned-cheeseburger-ultimate-in-convenience-food): Junk Food With 12 Month Shelf Life (Category: Unique)
  Implication: Companies in the food and beverage industry can explore new product development in the area of convenient, long-lasting food options for camping and outdoor activities.
- [11 Kinetic Energy Innovations, Free Green Energy](https://www.trendhunter.com/trends/kinetic-energy-gadgets) (Category: Eco)
  Implication: The green technology industry can benefit from disruptive innovation by developing more efficient and innovative kinetic energy solutions.
- [Ultimate Outdoors Juice](https://www.trendhunter.com/trends/solar-powered-digital-survival-kit): Solar Powered Digital Survival Kit (Category: Eco)
  Implication: With an increasing demand for affordable and portable solar-powered outdoor gadgets, the outdoor gear industry has the opportunity to expand its product offerings with more featur…
- [Bottled Dinners](https://www.trendhunter.com/trends/dirty-hot-dog-anyone-meatwater-dinner-in-a-bottle): MEATwater (Category: Lifestyle)
  Implication: The emergence of meat-based ready-to-drink products like MEATwater provides disruptive innovation opportunities in the food and beverage industry.
- [Camping Rafts](https://www.trendhunter.com/trends/camping-rafts-floating-cabins): Floating Cabins (Category: Lifestyle)
  Implication: Innovative accommodations like floating cabins can provide a new and memorable experience for travelers.
- [Paper Shampoo](https://www.trendhunter.com/trends/paper-shampoo): Airport Security Safe Hygiene Innovations (Category: Fashion)
  Implication: The travel industry can benefit from the trend of ultra-compact hygiene solutions and alternative detergent forms like paper shampoo to offer more convenient and practical hygiene…
- [Urine-Powered Batteries](https://www.trendhunter.com/trends/urine-powered-batteries-aqua-power-survival-batteries): Aqua Power Survival Batteries (Category: Eco)
  Implication: Disruptive innovation opportunity: Incorporating unconventional liquid catalysts, such as urine, in battery production to create sustainable and versatile energy storage solutions.
- [Pocket Shower](https://www.trendhunter.com/trends/pocket-shower): Luxuries of Home in the Wild (Category: Lifestyle)
  Implication: Explore how the outdoor recreation industry can incorporate innovative and portable shower solutions.
- [Sardine Can Survival Kit](https://www.trendhunter.com/trends/sardine-can-survival-kit): 25 Tin-Packed Items to Save Your Life (Category: Lifestyle)
  Implication: The outdoor recreation industry can capitalize on the trend of compact survival kits by designing and manufacturing portable emergency supplies tailored for adventurers and outdoo…

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All articles: [Art & Design](https://www.trendhunter.com/artdesign)
