# On-the-Go Zen As the popularity of yoga rises, practice expands into unexpected locations. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 8, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/onthego-zen ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the On-the-Go Zen trend? **On-the-Go Zen:** Seeking to attract health-conscious consumers, retailers and travel destinations are integrating activities like yoga to offer physical and mental well-being to consumers. Providing methods of relaxation in unexpected locations like airports, malls and office spaces, companies are using health-related services to create a sense of comfort, reflecting a rise in more adaptable health routines. ## At a Glance - Evidence: 5 featured examples - Articles from: May 5, 2015 to Nov 21, 2016 - Published: Oct 8, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the On-the-Go Zen trend ### Retail Fitness Retailers and niche destinations are integrating fitness activities to offer physical and mental well-being to consumers. ### Wellness at Work Companies are offering yoga programs and wellbeing activities in the workplace to increase comfort, productivity, and encourage the union of mind and physical wellness. ### Travel Wellness Travel destinations are offering pre-flight or in-airport fitness studios to help travelers stay fit, relaxed, and make the most of their wait times. ## What the On-the-Go Zen trend means for industry ### For Retail Retailers are rethinking offerings, merging fitness and retail and offering niche destinations, seeking to attract health-conscious consumers. ### For Workplace Companies are offering wellness activities in the workplace, enhancing the employee experience leading to increased comfort and productivity. ### For Travel Travel destinations are rethinking their offerings, offering wellness activities like pre-flight fitness classes, exploiting emerging markets lead by health-conscious consumers. ## Trend signals for On-the-Go Zen Trend score 3.8 out of 10, from popularity 65%, activity 42%, freshness 8%. - Popularity: 65% - Activity: 42% - Freshness: 8% ## Examples of the On-the-Go Zen trend 5 featured examples from May 5, 2015 to Nov 21, 2016. - [Shopping Mall Fitness Facilities](https://www.trendhunter.com/trends/morinomiya-qs-mall): The Top of Morinomiya Q's Mall Boasts a Runnable Track (Category: Lifestyle) Implication: Retailers can leverage fitness-integrated concepts to enhance their appeal and engage consumers in new and immersive ways. - [Office Yoga Programs](https://www.trendhunter.com/trends/yoga-at-work): The 'Workplace Yogi' Guides Employees Through Sessions of Yoga at Work (Category: Lifestyle) Implication: A growing industry that encompasses both preventative and curative practices for enhancing well-being. - [Bus Shelter Gyms](https://www.trendhunter.com/trends/outdoor-gyms): Reebok Transformed Bus Stop Ads into Temporary Outdoor Gyms (Category: Marketing) Implication: The fitness industry can explore ways to expand outdoor fitness options and create unique experiences like pop-up fitness stations to draw in potential customers. - [Pre-Flight Fitness Classes](https://www.trendhunter.com/trends/active-living-room): The Sydney Airport's Active Living Room Helps Travelers Stay Fit (Category: Lifestyle) Implication: With the rise of health and wellness trends, airport and travel companies can innovate and differentiate themselves by adding in-airport fitness studios and wellness programs to i… - [Workout Bus Shelters](https://www.trendhunter.com/trends/lucozade): Lucozade Turned a Bus Stop Shelter into an Active 'Wait Training' Station (Category: Lifestyle) Implication: Opportunity for fitness companies to partner with public transportation agencies to promote physical activity in urban areas. ## Recent trend clusters - [Creatine Formats](https://www.trendhunter.com/protrends/creatine-formats) (Lifestyle) - [Routine Compression](https://www.trendhunter.com/protrends/routine-compression) (Lifestyle) - [Occasion Sweets](https://www.trendhunter.com/protrends/occasion-sweets) (Lifestyle) - [Iced Rituals](https://www.trendhunter.com/protrends/iced-rituals) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Weighted Overhead Sleep Pillows](https://www.trendhunter.com/trends/sleep-crown-classic-trends) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)