# On-the-Go Self-Care Brands curate easily portable self-care products in kit form. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 29, 2018 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/onthego-selfcare ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the On-the-Go Self-Care trend? **On-the-Go Self-Care:** On-the-go self care products include everything from detox grooming to medical marijuana kits. This shift comes as consumers require flexibility in the products they are able to use throughout the day – with the balance of work schedules and self-curated health and wellness-related lifestyles being of increasing importance to North American consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 6, 2017 to Jan 25, 2018 - Published: Jan 29, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the On-the-Go Self-Care trend ### On-the-Go Self-Care Consumers require flexibility in self-care products to balance work schedules and health and wellness-related lifestyles. ### Kit Products Kits packaging everything needed for a specific task offer consumers convenience they are willing to pay for. ### Organic Products Consumers value organic and natural products for safety and effectiveness. ## What the On-the-Go Self-Care trend means for industry ### For Travel and Hospitality Hotels can increase profits by offering organic, portable self-care products and kits for patrons. ### For Medical Marijuana Medical marijuana industries will benefit from offering on-the-go packages for customers. ### For Cosmetics and Personal Care Companies can release organic kits with proven detoxifying effects for consumers with sensitive skin. ## Workshop question How can your brand allow for a more harmonious balance between its customers' working lives and their personal lives? ## Trend signals for On-the-Go Self-Care Trend score 4.5 out of 10, from popularity 69%, activity 56%, freshness 8%. - Popularity: 69% - Activity: 56% - Freshness: 8% ## Examples of the On-the-Go Self-Care trend 5 featured examples from Aug 6, 2017 to Jan 25, 2018. - [Comprehensive Cannabis Smoking Kits](https://www.trendhunter.com/trends/smoking-kit): The AlphaPuff All-in-One Smoking Kit Packs Everything You Need (Category: Art & Design) Implication: The cannabis accessories industry can take advantage of the growing demand for comprehensive smoking kits, offering innovative and convenient products for marijuana users. - [Medical Marijuana Carrying Kits](https://www.trendhunter.com/trends/happy-kit): 'The Happy Kit' Offers a Discreet Way to Carry Cannabis (Category: Art & Design) Implication: Innovate smell-resistant and water-resistant designs for various cannabis products and accessories that cater to a growing market of cannabis users who prioritize discretion and c… - [Organic Travel-Ready Kits](https://www.trendhunter.com/trends/toiletry-kit): 'Kitatoz' is an All-in-One, TSA-Approved Toiletry Kit (Category: World) Implication: Opportunity for travel accessory companies to create and market organic toiletry kits that meet TSA requirements. - [Detoxifying Grooming Kits](https://www.trendhunter.com/trends/travelsized-skincare-sets): SCRUBD Makes Travel-Sized Skincare Sets for Men That Detoxify (Category: Fashion) Implication: Men's skincare industry can develop detoxifying products infused with natural extracts and essential oils. - [Sleep-Enhancing Kits](https://www.trendhunter.com/trends/this-works): This Works is Offering a Small Kit with Products That Induce Quality Sleep (Category: Lifestyle) Implication: The use of scents in sleep-enhancing products opens opportunities for aromatherapy companies to create innovative and effective solutions for better sleep. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)