# On-the-Go Relaxation As consumers crave on-demand relaxation, brands offer mobile spa services. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Aug 13, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/onthego-relaxation ## Key Figures - Trend score: 4.8/10 - Evidence articles: 5 ## What is the On-the-Go Relaxation trend? **On-the-Go Relaxation:** Consumers are obsessed with saving time, which is being taken into account with spa retreats that are performed on-the-go. Offering treatments like massages and manicures, the services expand the perceived parameters to have "me time," which are being praised by consumers for convenience and time savings. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 9, 2014 to Feb 25, 2015 - Published: Aug 13, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the On-the-Go Relaxation trend ### Mobile Beauty Services As consumers crave on-demand relaxation and value time-savings, brands offer mobile beauty services. ### Gender-Focused Services Gender-based services are emerging to target specific needs and preferences for a wide range of industries. ### On-Demand Apps On-demand apps are transforming the service industry by bringing convenience and instant gratification to customers. ## What the On-the-Go Relaxation trend means for industry ### For Spa and Wellness The spa and wellness industry can benefit from offering mobile and on-demand services to target busy consumers. ### For Personal Grooming and Beauty Personal grooming and beauty industries could explore the opportunity of introducing mobile and gender-focused services. ### For Consumer Service and Retail Brands in the consumer service and retail industry can leverage on-demand apps to meet customer needs and increase convenience. ## Trend signals for On-the-Go Relaxation Trend score 4.8 out of 10, from popularity 74%, activity 62%, freshness 8%. - Popularity: 74% - Activity: 62% - Freshness: 8% ## Examples of the On-the-Go Relaxation trend 5 featured examples from Mar 9, 2014 to Feb 25, 2015. - [Luxurious Super Train Spas](https://www.trendhunter.com/trends/bullet-train): Japan's Bullet Trains Will Now Feature Hot Foot Baths (Category: Lifestyle) Implication: Innovative transportation companies can add luxurious amenities to differentiate themselves from competitors - [Mobile Nail Salons](https://www.trendhunter.com/trends/mobile-nail-salon): La Lacquerie is a Mobile Nail Salon That Caters to Women on the Go (Category: Autos) Implication: The on-demand and mobile beauty service trend presents an opportunity for the beauty and wellness industry to offer convenient and personalized services to busy professionals. - [Mobile Barber Shops](https://www.trendhunter.com/trends/salon-le-barber): Salon Le Barber Brings Men's Grooming Services on the Road (Category: Fashion) Implication: Barber businesses facing tough competition could differentiate themselves by creating a unique experience such as a mobile service. - [On-Demand Beauty Apps](https://www.trendhunter.com/trends/on-demand-beauty-services): The PRIV App Provides Cosmetic & Wellness On-Demand Beauty Services (Category: Fashion) Implication: The PRIV app and other on-demand beauty services present a disruptive innovation opportunity within the beauty service industry. - [Girls Only Garages](https://www.trendhunter.com/trends/allfemale-garage): A Gender-Focused All-Female Garage Offers Manicures and Mechanic Services (Category: Autos) Implication: Opportunities for automotive service providers to create gender-focused garages that cater to the unique needs of female car owners. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)