# On-the-Go Oxygen Portable air monitoring expands beyond the home. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Dec 19, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/onthego-oxygen ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the On-the-Go Oxygen trend? **On-the-Go Oxygen:** Typically, air purification and monitoring is seen in the home. However, as pollution increases in metropolitan areas and concern for the environment rises, more portable monitoring demands are observed. Monitoring options for outside the home satisfy this need. This speaks to the high degree of curation consumers expect. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 16, 2015 to Nov 15, 2016 - Published: Dec 19, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the On-the-Go Oxygen trend ### On-the-Go Air Quality Monitoring As pollution increases in metropolitan areas and concern for the environment rises, there are more portable monitoring demands observed outside the home. ### 3D Printing Companies are designing innovative products such as breathing monitors that can be easily custom-fitted and produced for specific needs of a user by utilizing 3D-printer technology. ### Smart Technology in Eco-Friendly Products There is a trend to incorporate smart technology into eco-friendly products that monitor air quality and provide free wifi Internet when pollution levels are kept to a minimum. ## What the On-the-Go Oxygen trend means for industry ### For Health and Fitness With the trend of on-the-go air quality monitoring, there is a need for more portable health-promoting breathing monitors. ### For Environmental Monitoring and Pollution Control Companies are designing smart technology for eco-friendly products that monitor air quality in real time. ### For Transportation Bike companies are incorporating air quality monitoring into their products, providing riders the ability to monitor air quality during their ride and offering eco-friendly modes of transportation. ## Workshop question What social cause is your brand strongly committed to? Do you think the values of your brand align with those of your consumer? ## Trend signals for On-the-Go Oxygen Trend score 3.2 out of 10, from popularity 39%, activity 48%, freshness 8%. - Popularity: 39% - Activity: 48% - Freshness: 8% ## Examples of the On-the-Go Oxygen trend 4 featured examples from Nov 16, 2015 to Nov 15, 2016. - [Air-Analyzing eBikes](https://www.trendhunter.com/trends/limitededition-bike): The Noordung Angel Electric Limited-Edition Bike is Handmade to Perfection (Category: Autos) Implication: The handmade, smart, and luxury eBike trends offer opportunities for disruptive innovation in the traditional bicycle industry, including new materials, designs and features. - [Pigeon Pollution Campaigns](https://www.trendhunter.com/trends/monitor-air-pollution): Pigeon Air Patrol Used Backpack-Wearing Birds to Monitor Air Pollution (Category: Eco) Implication: The Pigeon Air Patrol's use of backpack-wearing pigeons suggests disruptive innovation opportunities for the environmental monitoring industry. - [3D-Printed Breathing Monitors](https://www.trendhunter.com/trends/breathing-monitor): These Air Masks are Able to Track Individual Breathing Patterns (Category: Lifestyle) Implication: The health and fitness industry has great opportunities to utilize this technology for health monitoring and disease prevention. - [Wifi-Giving Air Monitors](https://www.trendhunter.com/trends/smart-bird-house): The Smart Bird House Provides Free Internet When Air Quality Improves (Category: Eco) Implication: Opportunity for businesses to develop and manufacture IoT devices that monitor air quality in real-time. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)