# On-the-Go Health Medical items are being made portable for enhanced accessibility. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 25, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/onthego-health ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the On-the-Go Health trend? **On-the-Go Health:** Medical and general health-related products are being offered in increasingly compact and unique forms in order to elevate portability. These compact forms include kits that curate the most important features of the service to be delivered, so they can be used in on-the-go. This shift comes as those in health-related fields seek out ways to enhance accessibility for remote individuals and communities, or those with limited funds. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 10, 2016 to Nov 8, 2017 - Published: Jan 25, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the On-the-Go Health trend ### Mobile Medical Devices The development of mobile medical devices and equipment is revolutionizing medical accessibility, especially in rural and remote areas. ### Portable Sanitary Solutions Designers and innovators are creating transportable and durable solutions for waste management and sanitation, applicable especially in disaster zones and emergency situations. ### Smart First-Aid Kits First-aid kits are becoming more than a mere emergency essentials kit, but are being technologically equipped with interactive sets of instructions for ease of use under high stress. ## What the On-the-Go Health trend means for industry ### For Healthcare Industry Developing and integrating mobile medical and healthcare equipment, services, and general resources. ### For Logistics Industry Creating and optimizing the transportation and distribution of sensitive cargo, medical supplies, and sanitary solutions across challenging terrains and climates. ### For Consumer Electronics Industry Incorporating technology and innovation into the designing and manufacturing of smart and automated devices that offer support, guidance, and ease of use in emergency situations. ## Workshop question How can your brand streamline its products/services to enhance accessibility? ## Trend signals for On-the-Go Health Trend score 4.1 out of 10, from popularity 57%, activity 59%, freshness 8%. - Popularity: 57% - Activity: 59% - Freshness: 8% ## Examples of the On-the-Go Health trend 5 featured examples from Sep 10, 2016 to Nov 8, 2017. - [Transportable Toilet Designs](https://www.trendhunter.com/trends/minimilet): Nendo Created a Transportable Toilet as Part of its Minimilet Project (Category: Social Good) Implication: Companies in the emergency preparedness industry can develop and provide modular portable toilets as essential supplies for disaster response. - [Touchscreen First Aid Kits](https://www.trendhunter.com/trends/automated-first-aid): The RubrixAID Automated First Aid Kit Provides Instructions for Care (Category: Lifestyle) Implication: The healthcare technology industry can explore opportunities to develop innovative automated first aid kits with interactive touchscreen interfaces. - [Functioning Disaster Zone Toilets](https://www.trendhunter.com/trends/the-minimlet): Nendo's 'The Minimlet' Can Be Assembled with Items Found On-Hand (Category: Art & Design) Implication: Opportunity for companies to develop and market disaster relief products like portable toilets. - [Mobile Medical Screening Devices](https://www.trendhunter.com/trends/handheld-colposcope): This Handheld Colposcope Makes Screenings Portable and Accessible (Category: Tech) Implication: The healthcare industry can use mobile medical screening devices to provide affordable and accessible medical screenings in remote areas. - [Portable Vaccine Coolers](https://www.trendhunter.com/trends/vaccine-cooler): The ISOBAR Aims to Keep Medicine Temperature Regulated in a Backpack (Category: Tech) Implication: Disruptive innovation opportunities include developing advanced portable vaccine cooler technologies for medical equipment manufacturers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)