# On-the-Go Frozen Frozen foods adapt to include bite-sized options for on-the-go convenience. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 14, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/onthego-frozen ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the On-the-Go Frozen trend? **On-the-Go Frozen:** Venturing outside the realm of pre-made meals, frozen foods are adapting to include snacks and bite-sized goods for on-the-go enjoyment. Upping the convenience factor, food brands are offering frozen goods that are conveniently handheld and pre-sliced, not only offering consumers something that’s easy-to-eat, but also redefining frozen foods into something easily integrated into everyday routine. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 26, 2016 to Mar 21, 2019 - Published: Apr 14, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the On-the-Go Frozen trend ### Redefining Frozen Foods Frozen foods are adapting to include bite-sized options for on-the-go convenience, redefining the frozen food industry into something easily integrated into everyday routine. ### Miniature-sized Products Miniature-sized products are becoming a trend in the frozen food industry, offering a quick, easy, and portion-controlled option that is especially ideal for people who love on-the-go snacking. ### All Natural Frozen Foods All-natural ingredients are becoming more sought after in the food industry, including in frozen foods, providing opportunities to innovate with high-quality ingredients in the frozen food industry. ## What the On-the-Go Frozen trend means for industry ### For Convenient Food Industry The convenience food industry can benefit from bite-sized, portable, and easy-to-eat frozen food options. ### For Gluten-free Industry The gluten-free industry can benefit from frozen food options that are free from gluten and are delicious. ### For Health-conscious Industry The health-conscious industry can benefit from all-natural frozen food options that are made with high-quality ingredients and no artificial ingredients. ## Workshop question How can your brand integrate its offerings into consumers lives in a ritualistic way? ## Trend signals for On-the-Go Frozen Trend score 3.0 out of 10, from popularity 47%, activity 35%, freshness 8%. - Popularity: 47% - Activity: 35% - Freshness: 8% ## Examples of the On-the-Go Frozen trend 6 featured examples from Apr 26, 2016 to Mar 21, 2019. - [Bite-Sized Empanada Snacks](https://www.trendhunter.com/trends/empanada-snacks): Brazi Bites' Protein-Rich Frozen Empanadas are Free From Gluten and Soy (Category: Lifestyle) Implication: There is an opportunity for disruption in the frozen food industry by creating more gluten-free, protein-rich and globally-inspired products like Brazi Bites' empanadas. - [Savory Chicken Cones](https://www.trendhunter.com/trends/chicken-cones): 'Swiss Chickornetto' Snacks are Dressed Up Like Ice Cream Treats (Category: Lifestyle) Implication: Innovative restaurants can experiment with savory dessert options that surprise and delight customers with their unique presentation. - [Miniature Frozen Pancakes](https://www.trendhunter.com/trends/mini-pancake): Pillsbury is Making Whole Grain Mini Pancakes in a Small, Frozen Format (Category: Lifestyle) Implication: The frozen food industry can capitalize on the trend of miniature breakfast products by developing convenient, portion-controlled options for consumers. - [Savory Soup Bites](https://www.trendhunter.com/trends/soup-bites): Trader Joe's French Onion Soup Bites are Dressed with Onions and Cheese (Category: Lifestyle) Implication: The frozen food industry can consider introducing more convenience and high-quality products such as appetizers and meals to meet consumers' evolving needs. - [All-Natural Frozen Appetizers](https://www.trendhunter.com/trends/frozen-appetizers): Savorly Makes Bite-Sized Gourmet Mini Bagels, Veggie Burgers & More (Category: Lifestyle) Implication: The frozen food industry has an opportunity to capitalize on the demand for all-natural, gourmet frozen appetizers. - [Vegan Mochi Ice Creams](https://www.trendhunter.com/trends/chocolate-mochi): The Little Moons Vegan Belgian Chocolate Mochi is Distinctly Chewy (Category: Lifestyle) Implication: There is potential for disruptive innovation in the frozen dessert industry by creating unique and innovative products like vegan mochi ice creams. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)