# On-the-Go Dentistry Oral care products receive a portable re-design for on-the-go efficiency. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 26, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/onthego-dentistry ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the On-the-Go Dentistry trend? **On-the-Go Dentistry:** Moving beyond travel-size packaging, oral care brands are turning to easy-to-use formats to make dental care much more convenient while on-the-go. Offering consumers toothbrushes that are pre-pasted and toothpaste in the shape of pods, brands are not only creating more portable solutions to dental care, but they’re also speaking to the growing need for ready-to-use products. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 14 to Aug 10, 2016 - Published: Jul 26, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the On-the-Go Dentistry trend ### On-the-Go Oral Care Oral care products are being designed for increased portability and on-the-go use. ### Easy-to-Use Formats Brands are developing easy-to-use formats, including pre-pasted toothbrushes and toothpaste pods. ### Eco-Friendly Packaging Brands are moving away from traditional toothpaste tubes and producing environmentally friendly packaging, including biodegradable soft gel pods. ## What the On-the-Go Dentistry trend means for industry ### For Consumer Packaged Goods CPG companies can explore new product formats and eco-friendly packaging options to meet the growing demand for on-the-go oral care products. ### For Travel and Hospitality Hotels and airlines can incorporate on-the-go oral care products into their offerings, as well as focus on eco-friendly options. ### For Health and Wellness Health and wellness companies can create oral care products that incorporate eco-friendly features and offer a portable, on-the-go option for consumers. ## Workshop question How does your offering lend itself to the modern Instagram culture where format tends to win out over functionality? ## Trend signals for On-the-Go Dentistry Trend score 3.3 out of 10, from popularity 46%, activity 44%, freshness 8%. - Popularity: 46% - Activity: 44% - Freshness: 8% ## Examples of the On-the-Go Dentistry trend 5 featured examples from Apr 14 to Aug 10, 2016. - [Portable Toothpaste Pods](https://www.trendhunter.com/trends/poppits): Poppits' Eco-Friendly Soft Gel Pods Do Away with Plastic Tubes (Category: Eco) Implication: The oral care industry can explore the use of eco-friendly toothpaste packaging solutions, like Poppits' soft gel pods, to reduce plastic waste and improve sustainability in their… - [Solid Mouthwash Tabs](https://www.trendhunter.com/trends/oral-tabs): Lush's Oral Tabs Offer a New On-the-Go Way to Freshen Breath (Category: Lifestyle) Implication: Solid oral care tabs offer an opportunity for personal care companies to introduce innovative products that challenge traditional oral care methods and appeal to on-the-go consume… - [Two-Week Toothpaste Tubes](https://www.trendhunter.com/trends/mini-toothpaste): Quip's Upscale Mini Toothpaste Packaging Boasts a Slender Form (Category: Lifestyle) Implication: The premium toothpaste packaging presents an opportunity for disruptive innovation in the personal care industry. - [Gum-Rejuvenating Pens](https://www.trendhunter.com/trends/gum-health): Dr. Giniger's Gum Rejuvenator Boosts Oral Comfort and Overall Gum Health (Category: Lifestyle) Implication: Oral care industry can leverage the trend by expanding their product line to include gum health supplements and specialized devices. - [Pre-Pasted Toothbrushes](https://www.trendhunter.com/trends/disposable-toothbrush): SmileSaver Makes a Single-Use Disposable Toothbrush That Only Needs Water (Category: Lifestyle) Implication: There is an opportunity for businesses in the travel industry to offer single-use oral care products as a convenient and hygienic solution for travelers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)