# On-the-Go Crafting Art activities are made more portable to offer kids on-the-go engagement. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 29, 2014 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/onthego-crafting ## Key Figures - Trend score: 1.3/10 - Evidence articles: 4 ## What is the On-the-Go Crafting trend? **On-the-Go Crafting:** Seeking to occupy kids while on-the-go, parents are turning to portable arts and crafts activities for efficiency. Offering products like coloring books and drawing sets that can be easily packed up and carried around, brands are allowing kids to express their artistic side beyond the comforts of their own home. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 10 to Oct 12, 2014 - Published: Oct 29, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America, Europe, Asia ## Themes within the On-the-Go Crafting trend ### Portable Art Activities Brands are promoting art activities that can be easily packed up and carried around to allow kids to express their artistic side beyond their home. ### Washable Art Materials Eco-friendly, washable art materials are being introduced for a sustainable way of art making for children. ### Customizable Art Toys Toys that allow children to customize the interiors are becoming popular, inspiring creativity and imagination. ## What the On-the-Go Crafting trend means for industry ### For Children's Toys Children's toy manufacturers can introduce portable and customizable art toys. ### For Arts and Crafts Supplies Art and crafts supplies stores can provide washable materials for sustainable and mess-free art activities. ### For Travel and Leisure Travel and leisure industry can take advantage of the trend for promoting on-the-go creative activities for children to occupy them during travel. ## Trend signals for On-the-Go Crafting Trend score 1.3 out of 10, from popularity 19%, activity 14%, freshness 8%. - Popularity: 19% - Activity: 14% - Freshness: 8% ## Examples of the On-the-Go Crafting trend 4 featured examples from Oct 10 to Oct 12, 2014. - [Coloring Book Cases](https://www.trendhunter.com/trends/coloring-book-case): The Frozen Take-Along Coloring Tote Inspires Creativity On-the-Go (Category: Life-Stages) Implication: The Frozen coloring book case has opportunities for disruptive innovation in the children's products industry, offering unique and engaging products that enhance children's creati… - [Travel Coloring Wallets](https://www.trendhunter.com/trends/coloring-toy-wallet): BabeeandMe's Coloring Toy Wallet Helps Kids Create on the Go (Category: Life-Stages) Implication: Toy manufacturers can capitalize on the trend towards kid-friendly on-the-go entertainment with innovative designs that inspire imaginative play and are easy to transport. - [Collapsible Coloring Homes](https://www.trendhunter.com/trends/colorin-house): The Colorin House is a Mobile Play Station (Category: Life-Stages) Implication: Disruptive innovation potential for toy manufacturers to create collapsible toys for customization and creative play. - [Washable Coloring Mats](https://www.trendhunter.com/trends/coloring-mats): This Reusable Mat Includes Washable Markers (Category: Life-Stages) Implication: Etsy store owners can leverage the trend of washable coloring mats to offer customizable and sustainable art products, tapping into the growing demand for eco-friendly options. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Life-Stages - [Mini Clog Collectibles](https://www.trendhunter.com/trends/cars-x-crocs-blind-box) - [Thoughtfully Designed Lunchboxes](https://www.trendhunter.com/trends/glacier-lunchbox) - [Larger-Format Brainteaser Games](https://www.trendhunter.com/trends/kanoodle-party) - [Historical Character Collectibles](https://www.trendhunter.com/trends/polly-pocket-x-american-girl) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)