# On-the-Go CBD CBD-infused products are designed in intentionally portable formats. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 16, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/onthego-cbd ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the On-the-Go CBD trend? **On-the-Go CBD:** Whether made for skincare or ingestion, CBD-infused products are increasingly being designed in on-the-go formats that enable consumers to travel both short and long distances with the items. The ability to use or consume CBD in this way caters to consumers who prioritize both convenience and function in their purchase decisions. ## The consumer insight behind the On-the-Go CBD trend CBD products are becoming more mainstream as the general public becomes more aware of the benefits associated with these types of products, which are rapidly being integrated into people’s busy routines. As a result, these consumers are looking for convenient products that can be consumed at any time, or in any setting, which provides consumers with more flexibility. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 19 to Jul 12, 2019 - Published: Jul 16, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the On-the-Go CBD trend ### On-The-Go CBD Products CBD-infused products are being designed in easy to use and portable formats that cater to customers who prioritize convenience and function in their purchase decisions thereby providing a disruptive innovation opportunity for manufacturers in the CBD industry. ### Rising popularity of CBD products As the general public becomes more acquainted with the benefits of CBD, they are now seeking products that offer a variety of uses and act as an entry point to the world of cannabis and hemp-derived products. This presents an opportunity to develop products that cater to this growing demand. ### Cannabis Beauty Trend The increasing popularity of cannabis-based ingredients in beauty regimens is presenting a more natural and simple alternative for cosmetics consumers who seek products with calming and soothing properties. This trend can be translated to create more versatile hemp-derived beauty products. ## What the On-the-Go CBD trend means for industry ### For Wellness and Alternative Health Industry The demand for CBD-infused products is proving to have a positive impact on the wellness industry which presents an opportunity for CBD product manufacturers to tap into this market by developing more on-the-go products. ### For Beauty and Skincare Industry The trend of incorporating cannabis-based ingredients in their products is changing the way the beauty industry is perceived with the industry increasingly moving towards natural, non-toxic, and safe ingredients. This trend provides an opportunity for beauty and skincare product manufacturers to cater to a more wellness-oriented customer base. ### For Food and Beverages Industry With the rising popularity of CBD products, the food and beverage industry is a prime space for manufacturers to introduce new products with CBD infusion such as hard candies, drinks and shots. Being a task-oriented industry, the potential of on-the-go CBD products in this sector is high. ## Workshop question How could your brand enhance portability and/or convenience in its product/service? ## Trend signals for On-the-Go CBD Trend score 3.2 out of 10, from popularity 51%, activity 36%, freshness 8%. - Popularity: 51% - Activity: 36% - Freshness: 8% ## Examples of the On-the-Go CBD trend 4 featured examples from Mar 19 to Jul 12, 2019. - [Travel CBD Beauty Sets](https://www.trendhunter.com/trends/travel-cbd): Graces London's Miniature Products Share Soothing Benefits on the Go (Category: Fashion) Implication: CBD is gaining popularity in the beauty industry, and there is an opportunity to create more CBD-infused skincare items. - [On-the-Go CBD Shots](https://www.trendhunter.com/trends/total-cbd-tongue-shots): The Total CBD Tongue Shots are Easily Consumed Out of the House (Category: Lifestyle) Implication: As the demand for CBD increases, companies in the CBD industry can capitalize on opportunities to create more convenient and appealing CBD products to meet customers' evolving nee… - [CBD Hard Candies](https://www.trendhunter.com/trends/cbd-candy): Candy Head's CBD Candy Gives the Body Time to Absorb the Full-Spectrum Oils (Category: Lifestyle) Implication: In the health and wellness industry, there is an opportunity to explore the production of CBD-infused edibles as an innovative solution for alternative remedies. - [Herbal Oil Blotting Papers](https://www.trendhunter.com/trends/cannabis-sativa-seed-oil-blotting-paper): NYX Cosmetics' Cannabis Sativa Seed Oil Blotting Paper Calms Skin (Category: Fashion) Implication: The beauty industry is ripe for disruption with emerging trends like cannabis beauty and vegan products gaining popularity. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)