# Online Minimalism Streamlined web design helps foster a straightforward online experience. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Apr 30, 2015 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/online-minimalism ## Key Figures - Trend score: 4.7/10 - Evidence articles: 6 ## What is the Online Minimalism trend? **Online Minimalism:** Minimalism is an aesthetic that's made a huge comeback in the world of design and fashion, and more recently, is helping usher in a wave of easily navigable websites. Easy of use is a huge issue when it comes to creating an effective website, and a minimalist visual approach helps not only streamline user experience, but also communicates a more modern brand image. ## At a Glance - Evidence: 6 featured examples - Articles from: May 28, 2014 to Apr 30, 2015 - Published: Apr 30, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Online Minimalism trend ### Minimalist Design The rise of the minimalist aesthetic in web design helps create streamlined user experiences with modern brand images in mind. ### Artisanal Branding Creating a unique and detailed brand image, with strong attention to quality ingredients and the organic history of a brand has proved successful particularly with food and beverage brands. ### Responsive E-commerce Providing an easy-to-use and aesthetically pleasing online shop that is compatible across all devices can greatly enhance a company's online presence and ultimately increase sales. ## What the Online Minimalism trend means for industry ### For Web Design and Development Businesses can innovate by exploring the use of minimalist and responsive design principles to create an effortless user experience with a modern brand image. ### For Food and Beverage Branding Disruptive branding innovation opportunities can be seized by focusing on quality and authenticity through artisanal visuals and by creating a clear narrative around the organic origins of the product. ### For E-commerce and Retail Companies can enhance the online shopping experience and ultimately drive more sales by designing clean and easy-to-use platforms that are mobile compatible. ## Workshop question Consider your brand's current website, what are a few changes that you can make in order to streamline user engagement and navigation? ## Trend signals for Online Minimalism Trend score 4.7 out of 10, from popularity 68%, activity 65%, freshness 8%. - Popularity: 68% - Activity: 65% - Freshness: 8% ## Examples of the Online Minimalism trend 6 featured examples from May 28, 2014 to Apr 30, 2015. - [Minimalist Online Surf Shops](https://www.trendhunter.com/trends/responsive-ecommerce): SALT's Responsive Ecommerce Site Uses an Aesthetically Pleasing Grid (Category: Lifestyle) Implication: The ecommerce industry can benefit from advancements in responsive design and minimalist aesthetics to improve customer experience and drive sales. - [Minimalist World Cup Websites](https://www.trendhunter.com/trends/world-cup-website): This Elegant Website Was Designed by the Karoshi Design Studio (Category: Tech) Implication: The field of designing and developing websites, particularly in creating visually pleasing and user-friendly interfaces for various purposes, including the World Cup. - [Artistic Catering Sites](https://www.trendhunter.com/trends/underwoods-catering): Underwood's Catering Gives Consumers Fresh and Artisanal Products (Category: Tech) Implication: Businesses in the food and beverage industry should be attentive to consumer trends in catering and special event services. - [Artisanal Milk Branding](https://www.trendhunter.com/trends/natrel-website): The Natrel Website Celebrates a Natural and Nutritious Product (Category: Marketing) Implication: Food and beverage companies can leverage artisanal branding and engaging online platforms to attract consumers and create unique experiences. - [Luscious Produce Websites](https://www.trendhunter.com/trends/monte-re): Monte Re is an Italian Food Brand Specializing in the Plum Tree (Category: Marketing) Implication: Food and beverage brands can incorporate storytelling, high-resolution imagery, and responsive web design to create unique online experiences that build brand loyalty. - [Online Wine Shops](https://www.trendhunter.com/trends/online-wine-shop): Hunter's Wines Creates a Stylishly Informative Purchasing Page (Category: Art & Design) Implication: Create an e-commerce platform for wine and liquor sales that is visually appealing, informative, and user-friendly. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)