# Online Inclusivity Gender-specific platforms create safe spaces for people to connect & socialize. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Sep 7, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/online-inclusivity ## Key Figures - Trend score: 3.6/10 - Evidence articles: 8 ## What is the Online Inclusivity trend? **Online Inclusivity:** As consumers continue to turn to social media and online platforms for places to connect, more inclusive alternatives are arising to provide a greater sense of community and empowerment. These include everything from female-centric apps focusing on encouraging women to online platforms that provide a motivational outlet and guide for men. ## The consumer insight behind the Online Inclusivity trend The concept of "safe spaces" are no longer specific to certain face-to-face interactions and situations, as much of the peer-sharing that consumers take part in now occurs online. Consumers appreciate virtual communities that are specific to their identities and needs because they naturally reflect the concept of safe spaces where they can express themselves without judgment. ## At a Glance - Evidence: 8 featured examples - Articles from: Jul 12, 2016 to Feb 13, 2019 - Published: Sep 7, 2018 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Online Inclusivity trend ### Online Inclusivity Consumers appreciate virtual communities that are specific to their identities and needs because they naturally reflect the concept of safe spaces. ### Community-Driven Social Platforms Community-driven platforms are popular as they recognize the intersection of interests in demographics. ### Safe Sex-Promoting Mobile Applications The safe sex app encourages individuals to test their sexual health and is in compliance with HIPAA requirements for privacy and security. ## What the Online Inclusivity trend means for industry ### For Social Networks for Women The increasing need for specialized digital communities provides specific groups or demographics with a decentralized way to connect with other like-minded individuals. ### For Inclusive Digital Platforms for Men Creating inclusive content that embraces topics that are generally overlooked, exploring varied interests of young male readers, and creating digital spaces that cater to male lifestyles empower men. ### For Streaming Platforms and Events for LGBTQ+ Supporting and empowering the LGBTQ+ community through streaming platforms, fundraising for charities and creating pride-themed emotes, and promoting inclusivity through events like the Pride parade provide a safe space for the community and encourages diversity. ## Workshop question In what ways could you hyper-personalize your products and services? How can you be more inclusive with your marketing approaches? ## Trend signals for Online Inclusivity Trend score 3.6 out of 10, from popularity 56%, activity 44%, freshness 8%. - Popularity: 56% - Activity: 44% - Freshness: 8% ## Examples of the Online Inclusivity trend 8 featured examples from Jul 12, 2016 to Feb 13, 2019. - [Motivational Male-Focused Digital Platforms](https://www.trendhunter.com/trends/communitydriven-platform): The BroBible is a Community-Driven Platform for Males (Category: Pop Culture) Implication: Disruptive innovation opportunity for companies to establish community-driven platforms that deliver male-centric content. - [Safe Sex-Promoting Mobile Applications](https://www.trendhunter.com/trends/safe-sex-apps): The SAFE Sex App is Private, Health-Focused & Responsible (Category: Lifestyle) Implication: Disruptive innovation opportunity: Combine technology and healthcare to develop innovative solutions like remote patient monitoring or telehealth platforms. - [Female-Friendly Networking Apps](https://www.trendhunter.com/trends/bumble-BIZZ-networking-app): The Bumble BIZZ App Introduces Women To Careers Of Interest (Category: Tech) Implication: There is an opportunity for software developers to design and create networking apps that cater specifically to women seeking job opportunities in male-dominated fields. - [Inclusive Content Digital Platforms](https://www.trendhunter.com/trends/inclusive-content): The Uproxx Site Caters to the Digital Male Demographic (Category: Pop Culture) Implication: The digital media industry can benefit from targeting specific niches within their demographic like Uproxx does for Millennial and Gen Z males. - [Women-Only Social Apps](https://www.trendhunter.com/trends/shello): 'Shello' is a Free Community for Women to Chat on a Variety of Topics (Category: Tech) Implication: Opportunity for social networking platforms to develop features or separate apps that cater exclusively to women, creating a space for them to connect and build communities. - [Female Empowerment Social Apps](https://www.trendhunter.com/trends/girlcrew): The 'GirlCrew' Social Network Helps Women Connect on Common Topics (Category: Tech) Implication: The emergence of female empowerment social apps like 'GirlCrew' presents an opportunity for social networking platforms to cater specifically to niche communities and foster meani… - [Pride Month Streaming Initiatives](https://www.trendhunter.com/trends/lgbtq-streamers): Twitch is Using Pride Month to Support LGBTQ Streamers (Category: Social Good) Implication: Companies in the entertainment industry could create LGBTQ-centered initiatives to promote inclusivity and diversity. - [Empowering Women-Only Networking Apps](https://www.trendhunter.com/trends/present-app): The Present App Helps Women Form Empowering Social Circles (Category: Lifestyle) Implication: Disruption opportunity for platforms that create a safe, inclusive, and empowering environment specifically designed for women. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)