# Online Butcher Premium meats are now being offered online. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 26, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/online-butcher ## Key Figures - Trend score: 4.4/10 - Evidence articles: 6 ## What is the Online Butcher trend? **Online Butcher:** Premium online meat curation services are allowing those who consume protein to receive it at the frequency they prefer, whether it's real meat or imitation meat. The premium branding of such products alleviates potential concerns associated with at-home door meat deliveries, catering to consumers who are looking to prioritize both health and convenience in their purchase decisions. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 27, 2015 to Apr 25, 2018 - Published: Apr 26, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Online Butcher trend ### Online Meat Curation Premium online meat curation services are allowing those who consume protein to receive it at the frequency they prefer, whether it's real meat or imitation meat. ### Plant-Based Meat Products Offering all-natural vegan meat substitutes made from plant-based ingredients is becoming more popular for those who want cruelty-free imitations of meat products. ### Meal Kit Delivery Service The availability of meal delivery kits that provide all necessary ingredients for cooking without needing to go to a grocery store, is now enabling more people to enjoy high-quality meals in the comfort of their homes. ## What the Online Butcher trend means for industry ### For Online Meat Retail As online meat retail continues to gain ground, there are significant opportunities for meat suppliers to sell premium cuts directly to consumers and to bring meat delivery to a wider audience. ### For Plant-Based Food Production Opportunities exist for the development of new plant-based meat substitutes for vegetarians, vegans, and for people who adhere to restricted diets that require non-meat meat alternatives. ### For Food and Grocery Retail Disruptive innovations like meal kit deliveries offer grocery retailers the opportunity to introduce new and engaging services that attract foodies and health enthusiasts. ## Workshop question How could your brand combine convenience with premium quality products/services? ## Trend signals for Online Butcher Trend score 4.4 out of 10, from popularity 69%, activity 57%, freshness 8%. - Popularity: 69% - Activity: 57% - Freshness: 8% ## Examples of the Online Butcher trend 6 featured examples from Nov 27, 2015 to Apr 25, 2018. - [DIY Burger Kit Deliveries](https://www.trendhunter.com/trends/meal-kit-delivery): 'BurgaBox' is a Meal Kit Delivery Service Focused on Meaty Sandwiches (Category: Lifestyle) Implication: Meal kit companies can leverage the increasing interest in easy-to-make, restaurant-quality meals to expand their offerings. - [Premium Online Butcher Shops](https://www.trendhunter.com/trends/porter-road): Porter Road Offers Quality Meat Through an E-Commerce Platform (Category: Lifestyle) Implication: The premium online butcher shop trend exemplified by Porter Road presents growth opportunities for the e-commerce industry, particularly in the food and grocery sector. - [Workout-Specific Protein Deliveries](https://www.trendhunter.com/trends/crossfitapproved-meat): Consumers Can Now Purchase Crossfit-Approved Meat Boxes (Category: Lifestyle) Implication: The rise of workout-specific protein deliveries presents an opportunity for food delivery services to specialize in catering to fitness enthusiasts. - [Wheat-Based Vegan Steaks](https://www.trendhunter.com/trends/vegan-steak): These Steaks are Offered by America's First Vegan Butcher Shop (Category: Eco) Implication: Disruptive innovation opportunity: Enter the plant-based meat industry by developing and marketing innovative, wheat-based vegan steaks that can be sold to health-conscious consum… - [Online Vegan Butchers](https://www.trendhunter.com/trends/mock-meat): No Evil Foods' Web Butcher Shop Sells Mock Meat in Bulk (Category: Lifestyle) Implication: Opportunity for food delivery services to partner with online vegan butchers to expand their product offerings and meet the demands of vegan customers. - [Meaty Vegan Subscriptions](https://www.trendhunter.com/trends/monthly-meat-club): The Very Good Butchers Now Offers a Plant-Based 'Monthly Meat Club' (Category: Lifestyle) Implication: The subscription box model can be applied to various food industries, offering consumers personalized monthly boxes that cater to their dietary needs and preferences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)