# One-to-One Retail Stores serve one customer at a time to give safe, ultra-custom experiences. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Dec 17, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/onetoone-retail ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the One-to-One Retail trend? **One-to-One Retail:** The retail industry has seen a lot of transformation in light of the pandemic. One recent development is the growth of storefronts or services dedicated to limiting the shopping experience to two people: the retail worker and the customer. This is being executed virtually as well as in person and has the benefits of both safety and full personalization. ## The consumer insight behind the One-to-One Retail trend The idea of personalized, consultant-based services in the retail industry is not necessarily new; however, because it is more specialized and doesn't maximize employee time, it has historically been a service reserved for luxury big-ticket purchases. This model's safety benefits make it an attractive option to make accessible for all in the new normal. In addition to reducing face time, one-to-one experiences also grant consumers a relationship-fueled experience. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 16 to Oct 22, 2020 - Published: Dec 17, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the One-to-One Retail trend ### One-to-One Retail The idea of personalized, consultant-based services is becoming more accessible to all in the retail industry with the benefits of safety and a relationship-fueled experience. ### Virtual Consultations Businesses are adapting to the new normal by offering virtual consultations that allow consumers to get personalized service from the comfort of their own homes. ### Appointment-Based Systems Appointment-based systems are being implemented by businesses to ensure social distancing protocols and provide customers with one-on-one advice and personalized recommendations. ## What the One-to-One Retail trend means for industry ### For Retail Industry The retail industry is being impacted by the pandemic and is transforming by offering safer and more personalized experiences. ### For Automobile Industry The automobile industry is adapting by offering customers a personal concierge to guide them through the car shopping experience from the comfort of their own home. ### For Sports and Outdoors Industry The sports and outdoors industry is implementing appointment-based systems to provide one-on-one advice and ensure a safe shopping experience. ## Workshop question How will you satisfy the opposing consumer need for experience and safety in the new normal? ## Trend signals for One-to-One Retail Trend score 3.9 out of 10, from popularity 59%, activity 49%, freshness 9%. - Popularity: 59% - Activity: 49% - Freshness: 9% ## Examples of the One-to-One Retail trend 6 featured examples from Apr 16 to Oct 22, 2020. - [Efficient E-Commerce Adaptations](https://www.trendhunter.com/trends/editorial-boutique): Editorial Boutique Used Lightspeed's Platform to Adapt to Online (Category: Business) Implication: Fashion retailers can leverage e-commerce platforms to enhance customer experiences and expand their market reach. - [Distancing Grocery Pop-Ups](https://www.trendhunter.com/trends/popup-grocer): Pop Up Grocer Introduced Private Appointments for Solo Shopping (Category: Business) Implication: Retailers could adopt private shopping appointments and curated boxes to provide customers with personalized and safe shopping experiences. - [At-Home Car Shopping Services](https://www.trendhunter.com/trends/new-way-to-purchase-cars): Genesis Concierge Pairs Car Buyers with a Personal Guide (Category: Autos) Implication: The automotive industry can benefit from this trend by adopting more at-home services and personalized, one-on-one customer relationships to create a more comfortable and convenie… - [Grocery Shopping Reservation Services](https://www.trendhunter.com/trends/grocery-shopping-reservation): OpenTable is Helping to Provide Consumers a Safe Way to Shop (Category: Business) Implication: The retail industry can leverage grocery shopping reservation services to streamline operations, reduce congestion, and enhance customer safety. - [Sports Store Appointment Systems](https://www.trendhunter.com/trends/ellis-brigham): Ellis Brigham Offers a Scheduling System to Navigate Traffic (Category: Business) Implication: Appointment booking systems can be used by retailers to maintain social distancing and offer personalized customer service. - [Virtual Bridal Appointments](https://www.trendhunter.com/trends/bridal-appointment): David's Bridal is Introducing Virtual Video Appointment Experiences (Category: Business) Implication: The wedding industry is poised to embrace virtual technology and online experiences, revolutionizing the way couples plan and celebrate their weddings. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)