# One-Size Fits None Campaigns incorporate an omnicultural view that extends beyond diversity. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 20, 2017 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/onesize-fits-none ## Key Figures - Trend score: 4.9/10 - Evidence articles: 7 ## What is the One-Size Fits None trend? **One-Size Fits None:** As products and services expand to reflect the rich cultural makeup of the population, advertising efforts can be observed leading with non-centered perspectives that fall in line with a view to omniculturalism, effectively celebrating difference as the only norm. Moving away from marketing plans best described as "siloed" and specialty ad shops, this progression demonstrates the need for brands to engage consumers around values less tied to traditional markers of identity such as race, geographic location and gender. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 8, 2016 to Feb 22, 2017 - Published: Jan 20, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the One-Size Fits None trend ### Omnicultural Marketing Brands are leading with non-centered perspectives that fall in line with a view to omniculturalism, effectively celebrating difference as the only norm. ### Identity Inclusivity Companies are making an effort to showcase diversity and inclusivity through their products and campaigns. ### Body Positive Advertising Advertising campaigns are promoting body positivity and inclusivity, striving to change societal attitudes towards certain body types and skin shades. ## What the One-Size Fits None trend means for industry ### For Marketing In order to connect with contemporary audiences, companies should employ marketing campaigns that celebrate diversity in the products, culture, and consumers they represent. ### For Fashion and Beauty Fashion and beauty brands can promote body positivity and inclusivity through their products and advertising campaigns, highlighting a wider range of body types and skin shades ### For Fitness and Health Brands in the fitness and health industry can follow Blink Fitness's lead by promoting body positivity and inclusivity, encouraging everyone to increase their activity levels without feeling the pressure of impossible ideals. ## Workshop question How can you change your marketing strategy to reach the majority of consumers, without targeting one specific group? ## Trend signals for One-Size Fits None Trend score 4.9 out of 10, from popularity 73%, activity 65%, freshness 8%. - Popularity: 73% - Activity: 65% - Freshness: 8% ## Examples of the One-Size Fits None trend 7 featured examples from Mar 8, 2016 to Feb 22, 2017. - [Naturally Imperfect Swimsuit Ads](https://www.trendhunter.com/trends/lane-bryant-ad): This Lane Bryant Ad Shows Plus-Size Model Denise Bidot Unedited (Category: Marketing) Implication: The fashion industry is being disrupted by companies embracing the body positive movement and promoting diverse and authentic representation in their marketing campaigns. - [Happiness-Focused Fitness Ads](https://www.trendhunter.com/trends/blink-fitness): Blink Fitness Highlights Its Many Different Members in These Fun Ads (Category: Lifestyle) Implication: Gyms can shift towards a more inclusive and community-driven approach to attract a wider range of consumers and promote healthy lifestyles. - [Body-Positive Denim Ads](https://www.trendhunter.com/trends/plus-size-denim): 'OITNB' Actress Adrienne C. Moore Stars in the Latest 'Torrid' Jeans Ad (Category: Fashion) Implication: Opportunity for fashion brands to tap into the growing demand for inclusive and body-positive clothing. - [Body Positive Magazine Covers](https://www.trendhunter.com/trends/the-body-brigade): 'The Body Brigade' Issue of Ebony Magazine Touches on Body Image (Category: Pop Culture) Implication: Opportunity to design and market fashionable clothing that caters to a wide range of body sizes and shapes. - [Identity Inclusive Games](https://www.trendhunter.com/trends/sims-4-update): The Sims 4 Update Diversified the Game's Gender Options (Category: Tech) Implication: The gaming industry has the opportunity to embrace inclusive design and provide more diverse options for players. - [Diverse Foundation Campaigns](https://www.trendhunter.com/trends/loreal-true-match): This L'Oreal True Match Commercial Celebrates Different Skin Shades (Category: Fashion) Implication: The cosmetics industry has the potential to revolutionize their marketing strategies and product development by promoting diversity and inclusivity. - [Body Positive Apparel Campaigns](https://www.trendhunter.com/trends/plussize-women): JCPenney is Inclusive to Plus-Size in Its New Marketing Endeavors (Category: Marketing) Implication: Disruptive innovation opportunities lie in creating inclusive and size-diverse fashion lines that cater to the needs of plus-size consumers. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)