# One for One Social organizations revolutionize giving. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Nov 9, 2011 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/one-for-one-social-organizations-revolutionize-giving ## Key Figures - Trend score: 4.8/10 - Evidence articles: 8 ## What is the One for One trend? **One for One:** Traditionally, social causes have centered on public donations and charitable goods in which a portion of their proceeds are donated to the cause. More recently, however, a movement has taken over that has organizations giving a product away for each similar product sold. Proliferated by TOMS Shoes, the one-for-one movement is gaining ground, with an increasing number of social organizations applying it to their own business models and cause-driven consumers taking notice. ## At a Glance - Evidence: 8 featured examples - Articles from: Mar 1 to Sep 5, 2011 - Published: Nov 9, 2011 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the One for One trend ### One-for-One Model The one-for-one model, pioneered by TOMS Shoes, is being applied to a variety of products and services, encouraging consumers to give back with every purchase. ### Ready-to-Use Food Companies like Two Degrees are utilizing ready-to-use food (RUF) campaigns to improve global malnutrition, providing nutrition packs to those in need. ### Circular Business Models Circular business models, like Out of Print's book donation program, are gaining traction as companies seek to create social impact through their core products. ## What the One for One trend means for industry ### For Fashion Fashion companies are using the one-for-one model to encourage social giving with every purchase, as seen with TOMS Shoes and Sir Richard's Condoms. ### For Health & Wellness Companies like Life Equals and Two Degrees are utilizing one-for-one models to improve global malnutrition and increase access to essential vitamins. ### For Publishing Out of Print's one-for-one book donation program and Sir Richard's Condoms' playful plaid design showcase the social innovation potential for products in the publishing industry. ## Trend signals for One for One Trend score 4.8 out of 10, from popularity 74%, activity 61%, freshness 8%. - Popularity: 74% - Activity: 61% - Freshness: 8% ## Examples of the One for One trend 8 featured examples from Mar 1 to Sep 5, 2011. - [Golden Bridal Flats](https://www.trendhunter.com/trends/toms-shoes-wedding-collection): The New TOMS Shoes Wedding Collection is Specially Made for Your Big Day (Category: Social Good) Implication: Disruptive innovation opportunity: Introducing unique and stylish footwear options for special occasions, such as weddings. - [One-for-One Tees](https://www.trendhunter.com/trends/out-of-print1): Out of Print Marries Lost Literary Covers with Book Donations (Category: Social Good) Implication: Fashion companies can explore a circular economy business model, address sustainability issues, and support philanthropy through one-for-one donation models like Out of Print. - [Sharp Socially-Aware Glasses](https://www.trendhunter.com/trends/warby-parker1): Warby Parker Distributes Eyewear Using a One-for-One Model (Category: Social Good) Implication: The fashion industry can explore disruptive innovation opportunities by incorporating socially-aware eyewear as a new trend, appealing to consumers who value both style and social… - [One-for-One Glasses](https://www.trendhunter.com/trends/toms-eyewear): TOMS Eyewear is the Next Chapter in this Innovative Business Model (Category: Social Good) Implication: In the fashion industry, companies can adopt the 'One for One' business model to create social impact and give back to communities in need. - [Socially Responsible Neckwear](https://www.trendhunter.com/trends/figs-ties): FIGS Ties Combines Luxe Materials and a One-for-One Model (Category: Social Good) Implication: Disruptive innovation opportunity: Integrate social responsibility into fashion brands to attract conscious consumerism and create positive impact. - [Ready-to-Use Food Campaigns](https://www.trendhunter.com/trends/two-degrees): Two Degrees is a One-for-One Company Selling Nutrition Bars (Category: Social Good) Implication: Innovations in the food industry to create more nutritious and accessible products. - [Artsy One-for-One Condoms (UPDATE)](https://www.trendhunter.com/trends/sir-richards-condoms1): Sir Richard's Condoms are Plaid and Socially Rad (Category: Social Good) Implication: Sir Richard's innovative one-for-one model and creative design could inspire similar business practices in the contraceptives industry. - [One-for-One Multivitamins](https://www.trendhunter.com/trends/life-equals): Life Equals is Partnered with Vitamin Angels to Fight Undernutrition (Category: Social Good) Implication: Disruptive innovation opportunity: Combine health and wellness with social impact by creating products and services that improve well-being while giving back to communities in nee… ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) - [Empowering Community-Run Initiatives](https://www.trendhunter.com/trends/smashing-my-limits) All articles: [Social Good](https://www.trendhunter.com/socialgood)