# On-Demand VIP Consumer desires become instantly attainable through on-demand services. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jun 12, 2017 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ondemand-vip ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the On-Demand VIP trend? **On-Demand VIP:** Attaining the celebrity lifestyle is becoming easier than ever with on-demand apps that can conjure up personal yoga classes, yachts and other VIP experiences within moments. This instant gratification gives consumers a chance to realize their every whim without actually having the budget to own the items or have the services on call, democratizing the lifestyle of luxury. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 25, 2016 to Jan 21, 2017 - Published: Jun 12, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the On-Demand VIP trend ### On-Demand Services On-demand service is a trend that is making personal everyday ventures much easier, with the likes of Bellhop and IMMIDIA leading the way. ### Sharing Economy Sharing economy platforms such as Armarium is creating ways for consumers to access designer clothes and have access to a different lifestyle without the long-term commitment. ### Personalized Convenience 'Yogassential' is part of a growing trend of personalized convenience that provides consumers with easy access to qualified professionals in various sectors. ## What the On-Demand VIP trend means for industry ### For Transportation The transportation industry can integrate on-demand service to create a more streamlined travel experience, similar to Bellhop. ### For Luxury Hospitality Luxury Hospitality could utilize IMMIDIA's yacht on-demand service to provide guests with an even more spectacular and memorable experience. ### For Fashion The fashion industry can benefit from on-demand services and the sharing economy by investing in clothing rental services similar to Armarium. ## Workshop question How could you incorporate instant gratification into your offering? ## Trend signals for On-Demand VIP Trend score 4.2 out of 10, from popularity 68%, activity 49%, freshness 8%. - Popularity: 68% - Activity: 49% - Freshness: 8% ## Examples of the On-Demand VIP trend 4 featured examples from Feb 25, 2016 to Jan 21, 2017. - [On-Demand Yacht Rentals](https://www.trendhunter.com/trends/yacht-rentals): IMMIDIA is Like the Uber of the Seas (Category: Autos) Implication: The IMMIDIA service disrupts the luxury travel and hospitality industry by offering on-demand yacht rentals with full crew and catering. - [On-Demand Clothing Rentals](https://www.trendhunter.com/trends/armarium): 'Armarium' is an App-Based Platform for Clothing Rentals (Category: Fashion) Implication: Disruptive innovation opportunity: Establish a business that specializes in renting out fashionable clothing and accessories. - [On-Demand Concierge Apps](https://www.trendhunter.com/trends/bellhop-app): The Bellhop App Functions as a Personal Concierge (Category: Tech) Implication: The Bellhop app presents disruptive innovation opportunities by integrating various travel services and providing a more convenient and streamlined experience for travelers. - [On-Demand Yoga Lessons](https://www.trendhunter.com/trends/yoga-teachers): 'Yogassential' Connects Users with Qualified Personal Yoga Teachers (Category: Tech) Implication: Disruptive innovation opportunity: Incorporate technology to connect individuals with fitness and wellness professionals, offering personalized sessions and consultations. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)