# On-Demand Hygiene Delivery services expand to include specific hygiene products. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jan 24, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ondemand-hygiene ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the On-Demand Hygiene trend? **On-Demand Hygiene:** As consumers seek out new ways to add ease and accessibility to their day-to-day routine, subscription services are emerging that offer specialized products catering to consumer hygiene needs. From dental equipment deliveries to menstrual supply kits, these services allow consumers to access essential hygiene products in a way that is both automated and discreet in nature. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 29, 2016 to Nov 28, 2018 - Published: Jan 24, 2018 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the On-Demand Hygiene trend ### Subscription Hygiene Services Subscription-based hygiene services are emerging, offering specialized products that cater to consumer hygiene needs in a way that is both automated and discreet in nature. ### Eco-Friendly Home Product Delivery Delivery services are focusing on delivering natural products like toothbrushes, floss, and home care in a sustainable manner. ### Personalized Personal Care Products Custom personal care products are being created using algorithms to match consumers hair and skin type, preferred scents, and even packaging colors. ## What the On-Demand Hygiene trend means for industry ### For E-commerce These trends are disrupting traditional in-store shopping and offering consumers the convenience of home delivery. ### For Consumer goods These trends showcase the innovative and sustainable ways in which companies are creating and delivering everyday products. ### For Health and wellness These trends are disrupting the way we think about health and wellness products, offering customized, eco-friendly and automated options to consumers. ## Workshop question How can your company better serve your consumers in their day-to-day rituals and routine? ## Trend signals for On-Demand Hygiene Trend score 3.8 out of 10, from popularity 53%, activity 52%, freshness 8%. - Popularity: 53% - Activity: 52% - Freshness: 8% ## Examples of the On-Demand Hygiene trend 6 featured examples from Oct 29, 2016 to Nov 28, 2018. - [Customized Personal Care Products](https://www.trendhunter.com/trends/custom-personal-care): Pure & Mine Matches People to Custom Personal Care via Algorithm (Category: Fashion) Implication: The personal care industry can benefit from adopting algorithm-driven customization to create tailored products that cater to individual consumers' needs and preferences. - [Bamboo Toothbrush Subscriptions](https://www.trendhunter.com/trends/mable-club): The Mable Club Regularly Provides Members with Eco Toothbrushes (Category: Eco) Implication: The dental hygiene industry can explore new business models and product offerings through the growing trend of subscription-based eco dental products. - [Home Product Delivery Services](https://www.trendhunter.com/trends/home-products-delivery-service): Grove Collaborative Ships Natural Home Care to Your Doorstep (Category: Art & Design) Implication: Companies in the home care and cleaning industry can leverage the rise of delivery services and eco-conscious consumers for growth by developing and offering sustainable, organic… - [Organic Tampon Delivery Services](https://www.trendhunter.com/trends/lola-tampons): LOLA Tampons Have Been Redesigned for a Contemporary Look (Category: Eco) Implication: Opportunities exist for businesses to create new and innovative feminine care products that meet the growing demand for organic and eco-friendly alternatives. - [Organic Period Subscriptions](https://www.trendhunter.com/trends/period-subscription): 'Easy' Provides an Alternative to Shopping for Menstrual Supplies (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative period products and subscription services to meet the evolving needs and preferences of women. - [Dental Floss Subscriptions](https://www.trendhunter.com/trends/flavored-dental-floss): Cocofloss Delivers Flavored Dental Floss as Part of a Recurring Plan (Category: Lifestyle) Implication: Companies in the personal care industry can benefit from offering subscription services for essential products like dental floss. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)