# On-Demand Concierge Consumers turn to digital solutions in the hospitality sector. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 7, 2016 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/ondemand-concierge ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the On-Demand Concierge trend? **On-Demand Concierge:** The share economy has given rise to a consumer culture that operates on an as-needed basis, leading to the emergence of many digital, on-demand services. In the hospitality industry, this has meant a proliferation of digital concierges in place of human representatives. This progression not only reveals that the average consumer has become more trusting of big data to deliver insightful, personal recommendations, but also that they favor service through the medium of their own personal devices. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 23, 2016 to Jun 26, 2017 - Published: Mar 7, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the On-Demand Concierge trend ### Digital On-Demand Concierge Consumers are turning to digital, on-demand concierge services that use big data and personalized recommendations to create new hospitality experiences. ### Membership Club Apps Membership club apps are catering to urban Millennials, offering personalized event recommendations in real-time, and charging annual fees for exclusive access to these services. ### Luxury Hotel Concierge Apps Luxury hotels are creating mobile apps that let guests easily access and book events, dining options, and local hot spots directly from their smartphones, creating a more personalized experience. ## What the On-Demand Concierge trend means for industry ### For Hospitality The hospitality industry is greatly impacted by consumers who trust big data and digital, on-demand concierge services to create a more personalized experience for travelers. ### For Travel Travel platforms, rental sites, airlines, and hotels are using big data and personalized recommendations to offer a more tailored travel experience and streamline the booking process. ### For Mobile Technology Mobile technology and smartphone apps have disrupted traditional hotel concierge services, creating a more convenient way for guests to access information about events, dining options, and local hot spots. ## Workshop question How receptive is your organization to integrating artificial intelligence into your primary product line? ## Trend signals for On-Demand Concierge Trend score 3.2 out of 10, from popularity 55%, activity 34%, freshness 8%. - Popularity: 55% - Activity: 34% - Freshness: 8% ## Examples of the On-Demand Concierge trend 5 featured examples from Feb 23, 2016 to Jun 26, 2017. - [City Concierge Apps](https://www.trendhunter.com/trends/membership-club-app): This Membership Club App Helps Millennials Enjoy City Events and Offerings (Category: Tech) Implication: Hospitality industries can benefit from membership club apps by partnering with them to offer exclusive deals and events for members, increasing brand loyalty and exposure. - [Big Data Travel Platforms](https://www.trendhunter.com/trends/travel-platform): 'Wayblazer' Uses IBM Watson as an Intelligent Concierge (Category: Tech) Implication: Integration of big data and artificial intelligence technologies in the travel industry to offer personalized recommendations and improve customer satisfaction. - [On-Demand Concierge Apps](https://www.trendhunter.com/trends/bellhop-app): The Bellhop App Functions as a Personal Concierge (Category: Tech) Implication: The Bellhop app presents disruptive innovation opportunities by integrating various travel services and providing a more convenient and streamlined experience for travelers. - [Luxury Hotel Concierge Apps](https://www.trendhunter.com/trends/conrad-concierge): 'Conrad Concierge' is a App for Hilton's Conrad Hotels & Resorts (Category: Tech) Implication: Concierge apps can provide guests with a more personalized and efficient interactive experience while staying at hotels - [Hospitality Concierge Smartphones](https://www.trendhunter.com/trends/mobile-concierge): Momo is a Mobile Concierge for International Travellers (Category: World) Implication: Companies in the travel and tourism industry can leverage personalized travel app solutions like Momo to enhance customer experiences and differentiate themselves from competitors. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)