# On-the-Spot Style Consumers turn to street fashion for “real” style inspiration. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jul 29, 2010, updated Aug 24, 2010 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/on-the-spot-style-consumers-turn-to-street-fashion-for-real-style-inspirati ## Key Figures - Trend score: 5.5/10 - Evidence articles: 10 ## What is the On-the-Spot Style trend? **On-the-Spot Style:** Rather than looking to designers and fashion ads, many consumers are relying on street captures of on-the-go style mavens to determine their own fashion choices. Even brands are applying the theme to advertising, taking full advantage of the growing popularity of impromptu style-stalking. After all, a true fashionista needs no warning. ## At a Glance - Evidence: 10 featured examples - Articles from: May 16, 2009 to Jul 28, 2010 - Published: Jul 29, 2010 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the On-the-Spot Style trend ### Street Style Culture The growing pattern of street-style clothing is a reflection of how businesses are looking back towards the everyday customer for inspiration. ### Professional People Watching People-watching continues to be a humorous and often subconscious pastime that many people find themselves indulging in. ### Sustainable Fashion The green movement is making its way into every industry and category of life -- fashion not excluded. ## What the On-the-Spot Style trend means for industry ### For Fashion The fashion industry can incorporate the street style trend to create new and innovative designs. ### For Marketing Guerilla marketing is a contemporary business tactic that many companies on the cutting edge are employing. ### For Media Online media brands can capitalize on the popularity of street style blogs to provide engaging content for consumers. ## Trend signals for On-the-Spot Style Trend score 5.5 out of 10, from popularity 70%, activity 87%, freshness 8%. - Popularity: 70% - Activity: 87% - Freshness: 8% ## Examples of the On-the-Spot Style trend 10 featured examples from May 16, 2009 to Jul 28, 2010. - [Brit Style-Stalking](https://www.trendhunter.com/trends/gq-wandering-eye): The GQ 'Wandering Eye' Features London's Most Stylish (Category: Fashion) Implication: Fashion companies can capitalize on the trend of street style features by using average people in their advertisements to appeal to a broader range of consumers. - [Street Style Lookbooks](https://www.trendhunter.com/trends/garance-dore-and-club-monaco): The Talented Garance Dore and Club Monaco Team Up (Category: Fashion) Implication: Fashion brands can leverage street style photography to showcase their products in a more genuine and appealing manner. - [Street Style Lookbooks](https://www.trendhunter.com/trends/ctrl-autumn-winter-2009-2010): Ctrl Autumn/Winter 2009/2010 Features Informal Photography (Category: Fashion) Implication: Disruptive innovation opportunity: Fashion retailers can adopt the street-style trend in their collections to attract a broader customer base and create unique offerings. - [Street Style Ads](https://www.trendhunter.com/trends/moschino-fall-2010): Garance Dore Shoots the Moschino Fall 2010 Campaign (Category: Fashion) Implication: Incorporating street style aesthetics in fashion advertising to attract younger, trend-conscious consumers. - [Fashion Blogs Turned Books](https://www.trendhunter.com/trends/fashion-bible-the-satorialist-book): Fashion Bible ‘The Satorialist' Launches a Book (Category: Business) Implication: The rise of fashion blog books presents a new area in publishing, allowing for the expansion and monetization of niche digital content in print. - [Professional People-Watchers](https://www.trendhunter.com/trends/yvan-rodic): Yvan Rodic Captures Traveling Fashion for His Blog (Category: World) Implication: Fashion companies can partner with street fashion bloggers to reach a wider audience and showcase new collections - [Mallorca Street Style](https://www.trendhunter.com/trends/mallorca-street-style-alistair-guy): Alistair Guy Photographs the Fashions of Vacationers in Europe (Category: Fashion) Implication: Opportunity for disruptive innovation: Integrate augmented reality technology into physical stores to offer immersive and personalized shopping experiences. - [Street Fashion Videos](https://www.trendhunter.com/trends/fashion-beautiful-stranger.tv): Feed Your Fashion Curiosity With BeautifulStranger.tv (Category: Pop Culture) Implication: Disruptive innovation opportunity for brands to incorporate street fashion trends and styles into their product offerings, thereby staying relevant with consumer preferences. - [Sketching Street Style](https://www.trendhunter.com/trends/richard-haines): Designer Richard Haines Captures Live Fashion With Colored Pencils (Category: Fashion) Implication: Disruptive innovation opportunities in incorporating live fashion illustration into design processes. - [Sustainable Style Blogs](https://www.trendhunter.com/trends/fashionmegreen): Greta Eagan Founded 'FashionMeGreen' for the Eco-Minded Trendsetters (Category: Eco) Implication: Opportunity to create and promote eco-friendly clothing brands. ## Recent trend clusters - [Crown Care](https://www.trendhunter.com/protrends/scalp-care-routine) (Fashion) - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) ## Trending in Fashion - [Lifestyle Subscription Advent Calendars](https://www.trendhunter.com/trends/fab-fit-fun-advent-calendar) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) All articles: [Fashion](https://www.trendhunter.com/fashion)