# On-The-Go Retouching Looking to glamorize reality, consumers turn to mobile photo manipulation. By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Mar 1, 2013 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/on-the-go-retouching ## Key Figures - Trend score: 5.4/10 - Evidence articles: 3 ## What is the On-The-Go Retouching trend? **On-The-Go Retouching:** Social media has increased the demand for products, services and particularly mobile applications that allow the sharing of idealized personal information. Photo-focused innovations such as Instagram and Photoshop's mobile app offer consumers a way to share their lives in a way that glamourizes it to the public. ## At a Glance - Evidence: 3 featured examples - Articles from: Nov 25, 2011 to Feb 28, 2013 - Published: Mar 1, 2013 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the On-The-Go Retouching trend ### Mobile Photo Manipulation As social media continues to play a significant role in society, mobile photo manipulation apps is on the rise to cater to consumers’ demands for idealized personal information. ### Retro-izing Images The retro trend of using vintage filters to add a touch of nostalgia and romance to photos is gaining popularity and driving innovation in the smartphone accessories market. ### Customized Image Editing Professional and advance features in image editing apps are becoming more in-demand due to the increasing number of users looking to enhance and customize their photos for social media. ## What the On-The-Go Retouching trend means for industry ### For Photography Accessories and Gadgets As mobile photo manipulation apps continue to grow in popularity, the demand for innovative accessories and gadgets to make the most of these apps will open up opportunities for disruptive innovation. ### For Fashion Accessories Sunglasses and other fashion accessories that can retro-ize images are seeing success and opening up opportunities for creative solutions to incorporate technology into fashion. ### For Software Development The demand for advanced photo editing apps and the ability to customize images for social media will continue to drive innovation and opportunities in the software development industry. ## Trend signals for On-The-Go Retouching Trend score 5.4 out of 10, from popularity 81%, activity 72%, freshness 8%. - Popularity: 81% - Activity: 72% - Freshness: 8% ## Examples of the On-The-Go Retouching trend 3 featured examples from Nov 25, 2011 to Feb 28, 2013. - [Rotating Smartphone Accessories](https://www.trendhunter.com/trends/iphone-lens-dial): The iPhone Lens Dial Enhances Cellphone Camera Capabilities (Category: Tech) Implication: The Mobile Technology industry can innovate rotating smartphone technology and develop more smartphone accessories. - [Photoshop Touch Apps](https://www.trendhunter.com/trends/adobe-photoshop-app): The Adobe Photoshop App Allows You to Customize Photos (Category: Tech) Implication: The increasing trend towards mobile image manipulation apps provides opportunities for mobile app developers to create innovative photo editing apps with advanced features. - [Retro-Inducing Sunglasses](https://www.trendhunter.com/trends/ray-ban-sunglasses): These Ray Ban Sunglasses Will Retro-ize Your Photographs (Category: Fashion) Implication: Eyewear companies can innovate by incorporating interactive and personalized elements into their marketing strategies. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) - [Autonomy Stacks](https://www.trendhunter.com/protrends/autonomy-stacks) (Tech) - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)