# Omnipresent Wellness The self care movement expands into unexpected places. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 8, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/omnipresent-wellness ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Omnipresent Wellness trend? **Omnipresent Wellness:** Self-care and wellness seem like a natural fit in industries such as beauty or food and beverage. However, the definition of self-care now includes general indulgence and enjoyment, opening opportunities to apply the concept of self-care and wellness to unexpected industries. ## The consumer insight behind the Omnipresent Wellness trend "Self-care" refers to actions one takes to maintain their own holistic wellness. This can include additive tasks -- such as taking supplements -- but can also include acts of omission, such as shutting off one's phone. Naturally, self-care becomes more prevalent during times of volatility as holistic wellness becomes more difficult to maintain in times of stress. Post-crisis, consumers will see holistic wellness as a foundation for happiness and success in all pursuits. ## At a Glance - Evidence: 4 featured examples - Articles from: May 21, 2019 to Jun 3, 2020 - Published: Jun 8, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Omnipresent Wellness trend ### Holistic Wellness Holistic wellness is becoming a foundation for happiness and success in all pursuits. ### Engaging Finance Immersive financial pop-ups and events are successfully engaging consumers. ### Personalized Pet Care Pet owners are looking for personalized solutions when it comes to their pets' health and wellness. ### Travel Wellness The travel industry is being reshaped to focus on wellness and hygiene to provide more assurance and guidance for travelers post-pandemic. ## What the Omnipresent Wellness trend means for industry ### For Beauty Beauty industry professionals can consider expanding in the holistic wellness category to further address self-care needs. ### For Finance Financial professionals can consider utilizing immersive activations to engage consumers and educate them about financial literacy. ### For Pet Care Pet store owners and pet care professionals can consider offering personalized solutions with the help of data-driven algorithms. ### For Travel Travel industry professionals can consider incorporating wellness and hygiene as a focal point for post-pandemic travel solutions. ## Workshop question How do you positively contribute to your customer's sense of wellness? ## Trend signals for Omnipresent Wellness Trend score 4.7 out of 10, from popularity 72%, activity 60%, freshness 9%. - Popularity: 72% - Activity: 60% - Freshness: 9% ## Examples of the Omnipresent Wellness trend 4 featured examples from May 21, 2019 to Jun 3, 2020. - [Social Media-Savvy Financial Pop-Ups](https://www.trendhunter.com/trends/financial-popup): The Stack House Attempts to Empower Women Through Finance (Category: Marketing) Implication: Disruptive innovation opportunity: Integrating immersive and educational elements into financial institutions, pop-up events, or virtual platforms to improve the accessibility and… - [Algorithmic Dog Supplements](https://www.trendhunter.com/trends/daily-dog-supplements): Goodboy Offers a Personalized Approach to Daily Dog Supplements (Category: Lifestyle) Implication: Pet retail stores can benefit from offering personalized pet supplements and expanding their direct-to-consumer offerings. - [In-Flight Wellness Ambassadors](https://www.trendhunter.com/trends/post-pandemic-travel): The Etihad Wellness Program Supports Post-Pandemic Travel (Category: World) Implication: Innovative in-flight services such as wellness programs and wellness ambassadors on board can be introduced to create a unique experience for passengers and differentiate airline… - [Self-Care Apparel Collections](https://www.trendhunter.com/trends/care-sewn-in): Topshop, Topman & Calm Created 'Care Sewn In' with Self-Care Labels (Category: Lifestyle) Implication: Fashion industry can explore incorporating mental well-being instructions on clothing labels for a new customer experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)