# Omnipresent Security Facial recognition technology is used to enhance public and private security. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 24, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/omnipresent-security ## Key Figures - Trend score: 2.1/10 - Evidence articles: 4 ## What is the Omnipresent Security trend? **Omnipresent Security:** Facial recognition technology is now being incorporated into personal and public security cameras in order to better help investigations on various crimes, and to generally strengthen public safety. Though raising concerns about privacy, this shift comes with the advancements of such technology, and rising public concerns on various political and social issues. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 13, 2017 to Apr 27, 2018 - Published: May 24, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Omnipresent Security trend ### Facial Recognition Technology The use of facial recognition technology is becoming more widespread in personal and public security systems. ### Smart Home Solutions Consumer interest in smart home solutions is increasing as they become more cost-effective and feature-rich. ### Biometric Security Companies are exploring ways to utilize unique biometric credentials such as facial recognition, eyes, fingerprints, and heartbeats for enhanced security. ## What the Omnipresent Security trend means for industry ### For Security Systems The security industry can benefit from incorporating facial recognition technology to increase efficiency and accuracy of identification processes. ### For Smart Home Technology Smart home technology companies can integrate facial recognition technology in their products to enhance security and provide personalized experiences for users. ### For Biometric Authentication Companies Companies specializing in biometric authentication can explore innovative solutions such as heartbeats or unique facial features to differentiate themselves and provide enhanced security systems. ## Workshop question How could your brand adapt to new technologies to assuage consumers' concerns within its area of expertise? ## Trend signals for Omnipresent Security Trend score 2.1 out of 10, from popularity 34%, activity 21%, freshness 8%. - Popularity: 34% - Activity: 21% - Freshness: 8% ## Examples of the Omnipresent Security trend 4 featured examples from Oct 13, 2017 to Apr 27, 2018. - [Biometric Security Tunnels](https://www.trendhunter.com/trends/security-checkpoint): Dubai Airport's Security Checkpoints Will Employ Facial Recognition (Category: Unique) Implication: Implementing facial recognition tunnels and integrated biometric security systems in airports to improve safety and efficiency. - [Facial Recognition Security Cameras](https://www.trendhunter.com/trends/hd-smart-camera): The Horizon Robotics HD Smart Camera is Advanced and Secure (Category: Tech) Implication: Facial recognition security cameras are disruptive innovation opportunities for home security industry. - [Facial Recognition Doorbells](https://www.trendhunter.com/trends/wisenet-smartcam-d1): The Wisenet SmartCam D1 Alerts Users of Guests or Intruders (Category: Tech) Implication: Facial recognition technology is transforming home security, creating opportunities for smart home security vendors and traditional security providers. - [Biometric Security Companies](https://www.trendhunter.com/trends/bioconnect-security): BioConnect Security Helps Companies Better Utilize Unique Security (Category: Tech) Implication: Opportunity for biometric security companies to collaborate with IT companies to develop secure technology solutions using biometric credentials. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)