# Omnipresent Holiday Festive flavors break from the traditional dinner occasion. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Nov 24, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/omnipresent-holiday ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Omnipresent Holiday trend? **Omnipresent Holiday:** The traditional holiday meal typically is seen as a dinner occasion, however festive flavors are becoming more present as social media puts holiday excitement in overdrive. The ability to gather a large group of people around one common interest proves a great tool in accelerating action. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 10 to Nov 28, 2016 - Published: Nov 24, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Themes within the Omnipresent Holiday trend ### Alternative Holiday Flavors As social media puts holiday excitement in overdrive, alternative holiday flavors are becoming more present than traditional ones. ### Festive Twist on Classic Dishes The food industry is putting a twist on classic dishes such as burgers and pancakes, creating a festive twist through ingredients and innovative product concepts. ### Limited Holiday Collections Limited edition holiday collections from food chains offer consumers unique, festive and new holiday products each year. ## What the Omnipresent Holiday trend means for industry ### For Fast Casual Restaurants Fast casual restaurants can capitalize on the alternative holiday flavors trend by experimenting with new types of traditional dishes and creating novelty products. ### For Food and Beverage Industry The food and beverage industry can capitalize on the festive twist on classic dishes trend by creating new product concepts with unique ingredients and flavors. ### For Retail Industry The retail industry can capitalize on limited holiday collections by collaborating and partnering with food companies to offer exclusive products to consumers during the holiday season. ## Workshop question How can your brand play a role in bringing people together? Consider internal office culture or consumer engagement opportunities. ## Trend signals for Omnipresent Holiday Trend score 3.2 out of 10, from popularity 56%, activity 32%, freshness 8%. - Popularity: 56% - Activity: 32% - Freshness: 8% ## Examples of the Omnipresent Holiday trend 5 featured examples from Nov 10 to Nov 28, 2016. - [Festive Vegan Sandwiches](https://www.trendhunter.com/trends/vegan-christmas-baguette): Pret a Manger is Launching Its First Ever Vegan Christmas Baguette (Category: Lifestyle) Implication: Disruptive innovation opportunity: Restaurants can attract diverse customer segments by expanding their menu options to include vegan and non-traditional holiday dishes. - [Yuletide Donut Collections](https://www.trendhunter.com/trends/yuletide-donut): Krispy Kreme's 2016 Christmas Collection Features Festive Treats (Category: Lifestyle) Implication: Fast food companies can offer seasonal specials and unique menu items to drive customer traffic and generate excitement during the holidays. - [Indulgent Christmas Burgers](https://www.trendhunter.com/trends/christmas-burger): This Holiday-Themed Burger is Being Offered by KFC (Category: Marketing) Implication: Fast food chains can continue to innovate and differentiate themselves from competitors by incorporating seasonal and holiday-themed items in their menus. - [Chocolate Peppermint Pancakes](https://www.trendhunter.com/trends/christmas-pancakes): IHOP is Offering Christmas Pancakes for the Holiday Season (Category: Lifestyle) Implication: The trend of creating new seasonal menu items, like these Christmas pancakes, offers an opportunity for fast casual restaurants to drive traffic and revenue during the holidays. - [Cheesy Christmas Potato Chips](https://www.trendhunter.com/trends/baked-camembert): The New Kettle Chips Flavor Tastes of Baked Camembert and Garlic (Category: Lifestyle) Implication: The snack food industry can capitalize on the trend by introducing more savory holiday-themed snacks, like cheesy potato chips. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)