# Omni-Personal Brands combine social media and personalization to increase engagement. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published May 22, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/omnipersonal ## Key Figures - Trend score: 5.3/10 - Evidence articles: 5 ## What is the Omni-Personal trend? **Omni-Personal:** In order to create seamless omnichannel interactions, brands are combining social media initiatives with personalized campaigns. Through online engagement, brands create unique coupons, Avatars, websites and more, that illustrate their understanding of individuality. This shift in personalized retail will increase consumer engagement while allowing brands to cultivate authenticity for their audiences. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 26 to Sep 5, 2018 - Published: May 22, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Examples of the Omni-Personal trend 5 featured examples from Jan 26 to Sep 5, 2018. - [Social Media-Inspired Fragrances](https://www.trendhunter.com/trends/fragrance-concept): The Instance Fragrance Concept Uses Instagram for Personalization (Category: Fashion) Implication: The fragrance industry can capitalize on the demand for personalized scents by leveraging technology and data to create unique fragrance formulations. - [Personal eCommerce Website Platforms](https://www.trendhunter.com/trends/diggsweep): 'Diggsweep' Creates a Unique URL and Site for Your Sale (Category: Tech) Implication: Opportunity to incorporate customizable eCommerce platforms to gain a competitive edge. - [Social Media Queueing Campaigns](https://www.trendhunter.com/trends/airmaxline): Nike Created a Virtual #AirMaxLine for Sneakerheads on Instagram (Category: Marketing) Implication: Retailers can adopt virtual queueing systems to transform traditional product release waits, increasing customer satisfaction and driving online engagement. - [Social Media Burger Personalization](https://www.trendhunter.com/trends/customize-your-own-burger): Burger King Lets You Customize Your Own Burger Via Instagram (Category: Marketing) Implication: The fast food industry can use social media and technology to offer personalized meal options and innovative, customer-focused promotions that resonate with consumers. - [On-Demand Snow Billboards](https://www.trendhunter.com/trends/travel-billboards): Swiss International Air Lines Made a Tweet-Powered Travel Billboard (Category: World) Implication: The use of interactive billboards and social media for real-time engagement presents an opportunity for disruption in the marketing industry to create more personalized advertisin… **Workshop question:** What is one way you can create a more personalized omnichannel experience for your consumers? ## Themes within the Omni-Personal trend ### Social Media Personalization Brands are combining social media initiatives with personalized campaigns to create seamless omnichannel interactions. ### Virtual Queues Brands are creating virtual waiting lines on social media platforms to make waiting in line an engaging experience. ### Personalized eCommerce Platforms Personalized eCommerce website platforms are being created to offer users a more customized way to sell their items online. ## What the Omni-Personal trend means for industry ### For Retail Industry The retail industry can use these trends to increase consumer engagement through online and personalized campaigns. ### For Travel Industry The travel industry can use virtual queues and social media personalization to keep consumers engaged in their brand and incentivize booking travel. ### For Personal Care Industry The personal care industry can use the social media-inspired fragrances trend to create unique scents based on individuals' social media data. ## Trend signals for Omni-Personal Trend score 5.3 out of 10, from popularity 88%, activity 62%, freshness 8%. - Popularity: 88% - Activity: 62% - Freshness: 8% ## Recent trend clusters - [Persistent Context](https://www.trendhunter.com/protrends/persistent-ai-systems) (Tech) - [Play Modularity](https://www.trendhunter.com/protrends/portable-gaming-setups) (Tech) - [Adaptive Gateways](https://www.trendhunter.com/protrends/home-internet-hardware) (Tech) - [Machine Oversight](https://www.trendhunter.com/protrends/computer-vision-audits) (Tech) ## Trending in Tech - [Screenless Thermal Print Cameras](https://www.trendhunter.com/trends/screenless-thermal-print-cameras) - [Upper-Body Social Robots](https://www.trendhunter.com/trends/upper-body-social-robots) - [Temple-Mounted Health Wearables](https://www.trendhunter.com/trends/temple-mounted-health-wearables) - [Nonverbal Companion Robots](https://www.trendhunter.com/trends/nonverbal-companion-robots) All articles: [Tech](https://www.trendhunter.com/tech)