# Omega-3 Confection Chocolate treats infused with omega-3 fatty acids offer health benefits. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 10, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/omega3-confection ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Omega-3 Confection trend? **Omega-3 Confection:** The benefits of omega-3s are plenty, including everything from fighting inflammation to protecting heart health. The infusion of omega-3-rich ingredients into chocolates enhances the perceived health benefits of indulgent treats. ## The consumer insight behind the Omega-3 Confection trend For many consumers, healthy eating is a crucial part of their lifestyle. Now that people are more informed about diets and nutrition, losing weight is no longer the sole focus of dieting--it's more about a lifestyle that promotes health, energy, and self-confidence. These consumers understand that indulgence is a crucial aspect to their lifestyles, and they do so in a way that's still beneficial to their health. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 15, 2019 to Dec 2, 2020 - Published: Dec 10, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Themes within the Omega-3 Confection trend ### Healthy Indulgence Consumers are seeking indulgent treats that are also beneficial to their health. ### Omega-3 Supplementation Omega-3s are being infused into various food products to promote their health benefits. ### Plant-Based Protein Athletes and health-conscious consumers are opting for plant-based protein options. ## What the Omega-3 Confection trend means for industry ### For Functional Foods Functional foods that target specific nutrient needs are a growing market. ### For Plant-Based Foods Plant-based food products are in high demand among health-conscious consumers. ### For Sustainable Protein Edible insects and other sustainable sources of protein are gaining traction as alternatives to traditional protein sources. ## Workshop question How could your brand promote balanced indulgence? ## Trend signals for Omega-3 Confection Trend score 3.9 out of 10, from popularity 62%, activity 47%, freshness 9%. - Popularity: 62% - Activity: 47% - Freshness: 9% ## Examples of the Omega-3 Confection trend 6 featured examples from Jul 15, 2019 to Dec 2, 2020. - [Vitamin-Enriched Chocolate Bites](https://www.trendhunter.com/trends/functional-dark-chocolate): Sourse Makes Functional Chocolate Infused with Vitamin B12 (Category: Lifestyle) Implication: Food and beverage companies can explore the development of functional chocolates to cater to health-conscious consumers seeking convenient and enjoyable ways to consume vitamins. - [Omega-Enhanced Morning Snack Bars](https://www.trendhunter.com/trends/omega-passion): The Omega Passion Breakfast Bars are Packed with Superfoods (Category: Marketing) Implication: Opportunity for snack food companies to develop innovative breakfast bars that cater to time-poor consumers. - [Cricket-Powered Protein Bars](https://www.trendhunter.com/trends/brownie-bar): Bug Out Bar Chocolate Brownie Bar is Made with Cricket Protein (Category: Lifestyle) Implication: The food and beverage industry can explore the use of insect protein in various products, including protein bars and snacks. - [Athlete-Created Protein Shakes](https://www.trendhunter.com/trends/plant-protein-shake): Happy Viking Shares Energizing, All-Natural Plant Protein Shakes (Category: Pop Culture) Implication: Potential for growth in the food and beverage industry with the rising demand for plant-based protein products. - [Keto Cookie Bites](https://www.trendhunter.com/trends/keto-diet-cookies): Fearless Keto Created Low-Carb Keto Diet Cookies (Category: Lifestyle) Implication: The health and wellness industry can benefit from offering more low-carb snack options to cater to people following keto or low-carb diets. - [Tasty Raw Chocolate Squares](https://www.trendhunter.com/trends/raw-chocolate-squares): Mid-Day Squares Promises to Quickly Satisfy Hunger & Boost One's Mood (Category: Lifestyle) Implication: The health food industry has the opportunity to capitalize on the trend of raw chocolate squares by developing and marketing nutritious snack products that are appealing to consum… ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)